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PointsTrax™ Rewards System Goes Live For Local Restaurants And Retailers


ORANGE COUNTY CA, Jan 26, 2010 – Business Builder Alliance, Inc. (BBA), has officially launched the PointsTrax™ system which delivers a highly effective, affordable, rewards and communication system to local restaurants and retailers.

“PointsTrax™ provides neighborhood restaurants and service providers with a fully integrated points, rewards and communications system, similar to those offered by national dining and retail chains,” said Read Clarke, President & CEO. Mr. Clarke added, ”To ensure success, we designed PointsTrax™ so consumers could easily collect points and earn valuable rewards without changing behavior.”

PointsTrax™ delivers to local merchants a unique system that promotes long-term customer loyalty. Consumers may only redeem their rewards at the business where the points are collected. The technology platform and methodology is viewed within the loyalty industry as a significant breakthrough.

”BBA looked at successful consumer loyalty programs offered by companies like TGI Fridays®, Best Buy®, Staples® and Applebee’s®. We developed a similar system for restaurants and retailers who may only operate one or two locations,” said Clive Buckley, the company’s COO. Mr. Buckley added, “PointsTrax™ levels the playing field for smaller companies who lack the resources to build and manage their own system.”

Consumer enrollment is simple and easy. New members enroll instantly and start collecting points immediately. Reward certificates are delivered directly to the consumer and no membership card is required.

Since 2008, BBA has developed rewards and communications systems for local restaurants and neighborhood retailers. For additional information visit


 Business Builder Alliance
 loyalty rewards
 restaurant rewards
 small business rewards

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