Advertising / Marketing
Releases published in the last 30 days. 
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- Burberry celebrates contemporary British art, culture and creativity
- 10/23/2024 1:00:24 PM
- At Burberry, we are proud to celebrate British creativity in all of its forms. We hosted a series of talks centring around art, fashion and culture that coincided with Frieze London and Art Basel Paris.
- Fox Corporation’s President of Advertising Sales Jeff Collins Announces Strategic Realignment of Team
- 10/23/2024 12:42:50 PM
- Fox Corporation’s (Nasdaq: FOXA, FOX) President of Advertising Sales, Marketing and Brand Partnerships Jeff Collins today announced a strategic realignment of his team designed to strengthen advertisers’ connection to FOX’s engaged and growing audiences across its linear and digital portfolio of world-class content.
- A Rise of Alternative Currencies Era: Paramount’s Break with Nielsen and What It Means for the Industry
- 10/23/2024 3:32:44 AM
- Nielsen has been the gold standard for TV ratings for decades, guiding media buyers and advertisers in tracking audience performance. However, Paramount Global’s recent decision to move away from Nielsen in favor of VideoAmp signals a significant shift in TV ad measurement—and it could reshape the industry.
- Spoiler Alert! Half of us won’t watch horror movies without looking up plot spoilers this Halloween
- 10/23/2024 2:32:50 AM
- • Research from Three UK reveals 68% of Gen Z admit to ‘Second Screaming’- using their phones to look up the plot of a horror film at the same time as watching it • Leading psychologist Dr Charlotte Armitage explains the science behind why Brits are obsessed with looking up horror spoilers • Three customers can get up to 24 months of Paramount+ access included in their …
- VML Chosen as Lead Creative and Social Agency for TruGreen
- 10/23/2024 2:14:44 AM
- TruGreen, the largest provider of lawn care service in America, has named VML as lead creative and social agency. VML is charged with reimagining the lawn care business to grow TruGreen’s customer base and strengthen brand identity.
- Cosmo Wins 2 Gold and 1 Silver at the World Gema Awards
- 10/23/2024 1:54:57 AM
- The prestigious GEMA Awards (Global Entertainment Marketing Academy, formerly known as Promax), which honour excellence in TV design, creativity, and marketing, have once again acknowledged COSMO’s creative and marketing work, awarding the channel three prizes out of the four nominations received in this global competition.
- ANA Unveils an Evolved Masters of Marketing Conference To Set the Agenda for the Future of Advertising
- 10/23/2024 1:51:35 AM
- The Association of National Advertisers (ANA) will host its highly anticipated Masters of Marketing Conference in Orlando, setting the stage for the future of the advertising industry.
- Tiger® Beer Becomes the Official Beer Partner of Manchester United
- 10/21/2024 11:24:25 AM
- • Exciting new partnership will see Tiger® Beer and Manchester United deepen fan connections globally with an initial focus on Asia, where Tiger® Beer is the leading premium beer • New research commissioned by Tiger® Beer explores fan experiences and how this partnership can elevate game day experiences and connect fans worldwide, regardless of where they cheer from …
- Gold Days of Grubhub+ is Back With Four Weeks of Exclusive Perks and Delicious Deals
- 10/18/2024 5:05:30 PM
- Fall is in full swing, but Grubhub is turning up the heat with a month-long celebration of mouth-watering exclusive deals from the most loved national restaurants.
- Helping Brands Engage and Influence Buyers with New Advertising Capabilities
- 10/17/2024 12:47:32 PM
- With 81% of B2B ads failing to gain adequate attention or drive recall, B2B marketers need more compelling ways to connect and engage with their buying groups who are turning to video, events and expert voices for information.
- Coldplay Unites With Spotify and FC Barcelona To Release a Special El Clásico Shirt, Merch Collection, and Matchday Playlist
- 10/17/2024 7:56:22 AM
- Spotify is once again collaborating with record-breaking legends from the worlds of music and football, through its first-of-its-kind partnership with FC Barcelona.
- Join Suunto Commuting Day 2024 and fight CO₂e emissions together
- 10/16/2024 12:59:50 PM
- Small, everyday choices are the beginning of change. One single commute may not seem like much, but over time, it all adds up. And when we look at the entire Suunto community, we can see that together we can make a bigger impact! On Commuting Day, track your human-powered commute with your Suunto device and tag it as a commute.
- U.S. Navy Campaign Takes Top Honors at YouTube Works Awards
- 10/15/2024 11:54:46 AM
- VML and Wavemaker are thrilled to have won the “Brands as Creators” category at the YouTube Works Awards for our innovative campaign with the U.S. Navy.
- Zain’s new #LimitScreenTime campaign addresses the impact of parents’ excessive screen use
- 10/15/2024 5:51:44 AM
- • Parents are missing memorable moments with their children by neglecting them for devices, as well as having detrimental impact on their child’s emotional development • Latest #LimitScreenTime regionwide campaign builds on Zain’s previous campaign of how children’s overuse of screens harms their childhood • Three-video series to be posted consecutively on …
- JCDecaux wins the digital CIP contract of Rio de Janeiro, expanding its presence in the city
- 10/15/2024 2:11:34 AM
- JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, confirms that its subsidiary in Brazil was awarded the concession for City Information Panels (CIP) in Rio de Janeiro, following a competitive tender.
- Dentsu Unveils Key 2025 Media Trends: The Algorithmic Era Drives Transformation
- 10/11/2024 3:00:13 PM
- The Year of Impact: How AI and Algorithms Will Shape the Future of Media Dentsu released its highly anticipated 2025 Media Trends report, titled The Year of Impact.
- The One Club and WPP launch second year of ONE School UK for Black creatives
- 10/11/2024 2:53:42 PM
- The programme unlocks the potential of the next generation of Black creatives to build careers in advertising and marketing services; UK programme to be run by creative leader Sherina Florence The One Club for Creativity and WPP will continue their successful partnership for the second year of ONE School UK, a free 16-week online portfolio programme designed to open doors …
- Fanta X Beetlejuice collaboration gets customers and consumers into Halloween Spirit
- 10/11/2024 10:56:32 AM
- Fanta® is summoning Beetlejuice with his own limited-edition flavour entitled Fanta ® Zero Afterlife, with the packaging showcasing the titular character himself, played by Michael Keaton.
- PepsiCo Design and Innovation is Red Dot: Agency of the Year 2024
- 10/10/2024 4:48:37 PM
- PepsiCo Design and Innovation has been awarded the honorary title “Red Dot: Agency of the Year 2024”. The title recognises agencies that consistently demonstrate innovative thinking, creativity, and a strong commitment to excellence in design.
- Goodcall’s 3rd Generation AI Phone Agent for business combines Speed, Accuracy and Simplicity
- 10/10/2024 12:12:25 PM
- Goodcall, a leader in AI-driven voice solutions, today announced the launch of its latest AI Phone Agent capabilities for businesses of all sizes. With sub half-second response times and seamless integration of new logic flows, Goodcall is the most advanced AI Phone Agent on the market, capable of automating customer calls with natural language understanding and precision.