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Nissan turns to young artists to brighten untraditional Halloween holiday
Nissan turns to young artists to brighten untraditional Halloween holiday
10/22/2020 8:01:43 PM
Nissan partnered with local high school art students to celebrate the creativity Halloween brings and introduce them to careers in automotive design.
Dentsu International to be Net Zero Emissions company by 2030
Dentsu International to be Net Zero Emissions company by 2030
10/22/2020 10:45:47 AM
Worldwide media, CXM and creative communications company, dentsu international, has committed to become a Net Zero emissions business by 2030. The commitment includes a new science-based target [1] to reduce absolute carbon emissions by 46% and offset all unavoidable emissions through certified greenhouse gas removal projects by 2030.
O2 and RFU sign new five-year deal marking one of the longest shirt sponsorships in sporting history
O2 and RFU sign new five-year deal marking one of the longest shirt sponsorships in sporting history
10/21/2020 8:34:19 AM
• O2 to Wear the Rose for five more years as principal shirt sponsor commencing from September 2021 • This year marks twenty-five years of O2 sponsorship of the England Rugby Team with the renewal taking the partnership to thirty years • O2 has pledged to equally fund the men’s and women’s game over the course of the partnership.
Zain crowned ‘Best Brand’ at 2020 Telecom World Middle East Awards for 7th consecutive year
Zain crowned ‘Best Brand’ at 2020 Telecom World Middle East Awards for 7th consecutive year
10/21/2020 5:20:45 AM
• Company’s COVID-19 corporate sustainability initiatives, meaningful connectivity and media campaigns win hearts and minds of the region • Zain’s social media fans across its footprint count over 22 million; YouTube channels attract 100 million views annually Zain has been awarded the ‘Best Brand’ accolade for 2020 at the prestigious Telecoms World Middle East Awards for a …
Mercedes-Benz once again world’s most valuable luxury automotive brand in “Best Global Brands 2020“ ranking
Mercedes-Benz once again world’s most valuable luxury automotive brand in “Best Global Brands 2020“ ranking
10/20/2020 12:51:00 PM
Mercedes-Benz once again recognised as one of the most coveted brands in the world: In this year’s "Best Global Brands" ranking by renowned US brand consultancy Interbrand, the car with the star successfully stood its ground in eighth place.
Gartner Identifies Four Personalization Tactics to Help Marketers Navigate the Current Recessionary Environment
Gartner Identifies Four Personalization Tactics to Help Marketers Navigate the Current Recessionary Environment
10/20/2020 8:41:51 AM
The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalization opportunities, according to Gartner, Inc.
Adweek Media Plan Of The Year Winner
Adweek Media Plan Of The Year Winner
10/20/2020 5:24:05 AM
Presenting Adweek’s 2020 Media Plan of the Year winners.  Amid a rapidly changing ecosystem, media agencies play an increasingly critical role in helping brands deliver marketing to consumers with maximum impact.
Zoom and Tesla Enter the Ranks of Interbrand’s 2020 Best Global Brands Report
Zoom and Tesla Enter the Ranks of Interbrand’s 2020 Best Global Brands Report
10/20/2020 5:22:01 AM
• New entrants for 2020 include Instagram (#19), YouTube (#30) and Zoom (#100); re-entrants include Tesla (#40) and Johnny Walker (#98) • Tech dominates the top 10, with a top three of Apple (#1), Amazon (#2) and Microsoft (#3) • Amazon sees the largest increase in value, Spotify (#70) and Netflix (#41) achieve largest growth in ranking, while new joiner Instagram …
Kym Marsh Fronts #Hereforher to End Abuse Against Women With Crime + Investigation® and Refuge
Kym Marsh Fronts #Hereforher to End Abuse Against Women With Crime + Investigation® and Refuge
10/20/2020 5:17:56 AM
Crime+Investigation ® launched its End Abuse Against Women initiative in partnership with domestic abuse charity Refuge in November 2019. The initiative focussed on educating and fundraising around the cause of domestic abuse and driving awareness of important life-saving support services that Refuge provides across the country.
Burberry Uses Gaming Technology to Streamline Fashion Design Process
Burberry Uses Gaming Technology to Streamline Fashion Design Process
10/19/2020 8:28:58 AM
Burberry and digital production agency Koffeecup have teamed up to develop a new software that is revolutionising fashion design and engineering. The application merges gaming technology and design to significantly speed up and simplify the process of placing prints onto garments.
With Fiat Ducato You Never Stop Traveling, Even on Social Media!
With Fiat Ducato You Never Stop Traveling, Even on Social Media!
10/19/2020 5:04:44 AM
It’s a time when often it seems that the whole world has "stopped", remaining on "pause"... but the desire to rediscover new itineraries and to travel - always in maximum safety - has never disappeared.
The Unshakeable Faith of a Prayerful Man
The Unshakeable Faith of a Prayerful Man
10/16/2020 9:25:39 PM
Faith is the genuine belief and the sincere heart that humans should possess when facing tough times. When God’s work is not in line with our human beliefs, and when it is beyond our understanding, faith is the assurance that everything will fall into its places.
McDonald’s Serves Up Fun to K-Pop Fans as the KCON:TACT Season 2 Premier Sponsor
McDonald’s Serves Up Fun to K-Pop Fans as the KCON:TACT Season 2 Premier Sponsor
10/16/2020 6:34:43 PM
If you are a K-pop stan, McDonald’s has your back this KCON season as a premier sponsor of the world’s largest celebration of Korean culture and music.
Six-Time Formula One™ World Champion Lewis Hamilton Named LG Signature Brand Ambassador
Six-Time Formula One™ World Champion Lewis Hamilton Named LG Signature Brand Ambassador
10/16/2020 6:04:09 PM
LG Electronics (LG) announced that Six-Time Formula One™ World Champion Lewis Hamilton has been signed to be the global ambassador for its LG SIGNATURE, the company’s premium home solutions brand.
P˛ + C = 5 is the new winning formula for media planning
P˛ + C = 5 is the new winning formula for media planning
10/16/2020 11:25:36 AM
Following a successful UK launch, Justin Gibbons, the author of The Brand Gap, unveiled his new book P˛+C=5 The New Formula for Media Planning post-Covid during a global webinar organised by JCDecaux.
National Football League Launches TommyxNFL Capsule Collection
National Football League Launches TommyxNFL Capsule Collection
10/14/2020 4:48:01 PM
The National Football League announced today, they will launch TommyxNFL – a capsule collection in North America, licensed through the G-III Apparel Group and designed by Tommy Hilfiger, which is owned by PVH Corp.
Taboola Launches The Taboola Creative Shop, Leveraging a Decade of Data and Expertise to Optimize Advertising Campaigns; Program Already Utilized by 200 of the World’s Top Brands
Taboola Launches The Taboola Creative Shop, Leveraging a Decade of Data and Expertise to Optimize Advertising Campaigns; Program Already Utilized by 200 of the World’s Top Brands
10/14/2020 4:15:13 PM
Taboola announced the introduction of The Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising campaigns that run on its network.
Gartner Cautions HR Leaders That the Risk of Change Fatigue Among Employees has Doubled in 2020
Gartner Cautions HR Leaders That the Risk of Change Fatigue Among Employees has Doubled in 2020
10/14/2020 4:12:42 PM
The amount of change that the average employee can absorb without becoming fatigued in 2020 has been cut in half compared to 2019, according to Gartner, Inc.
TikTok and OpenSlate partner to bring TikTok brand safety solution to advertisers
TikTok and OpenSlate partner to bring TikTok brand safety solution to advertisers
10/14/2020 3:59:19 PM
The safety of our millions of users is integral to TikTok’s core mission and a top priority for the brand partners that choose TikTok as their home. Today, we are announcing a partnership with OpenSlate, a trusted provider of brand safety, to ensure a positive and safe environment for our brand partners advertising on TikTok.
Hormel Foods Unveils HORMEL™ BLACK LABEL™ Breathable Bacon
Hormel Foods Unveils HORMEL™ BLACK LABEL™ Breathable Bacon
10/14/2020 2:32:04 PM
The makers of  HORMEL®  BLACK LABEL®  Bacon, a leader in breakfast meats in America, announced today the launch of  HORMEL™ BLACK LABEL™  Breathable Bacon, a first-of-its-kind innovation.  HORMEL™ BLACK LABEL™  Breathable Bacon is a revolutionary face mask featuring the latest in pork-scented technology with two-ply multi-fiber cloth to keep the delicious smell of bacon …