The use of a well written news article intended to promote your business, organizational or personal endeavor has been part of the marketing mix for nearly 100 years. Originally intended for exclusive use by the media (reporters, news publications and broadcasters) the news and press release has evolved into its own form of freestanding information. With the advent of the Internet, it is a significant part of daily content within global news aggregators such as Google, Yahoo and Bing.
Where should your news go?
Direct To Online News Readers means your release is distributed to online news outlets and indexed by aggregators such as Google News, and Google, Yahoo and Bing search. Your news Drives Internet Readers To Your Website.
Primarily To The Media means your release is distributed to publishers, reporters and broadcasters over a network that is acceptable to them. Press Releases can affect the media in a way that Gets The Media To Report About Your Efforts.
Since 1998, News Release distribution offered by WebWire is an integral part of online marketing by delivering your message (including keywords, links, images and videos) directly to Internet news readers. Our goal is to drive traffic to your Website by engaging readers receptive to your content, and secondarily making your content searchable by the media and an interested public.
Press Release distribution offered by WebWire primarily delivers your news to targeted media (reporters, registered media and trade publications) and media only wire services (accessed by leading print, broadcast and online publications) powered by our unique partnership with PR Newswire. Getting the media to respond to your message affords the highest degree of credibility.