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SAS® in Visionaries Quadrant for Enterprise Marketing Management


CARY, NC - SAS is positioned in the Visionaries quadrant of the 2009 “ Magic Quadrant for Enterprise Marketing Management ” [i] from Gartner, Inc.

SAS differentiates itself from conventional customer relationship management (CRM) vendors in its unique ability to address the growing needs of marketers through the most comprehensive suite of integrated enterprise marketing solutions available today. SAS’ top-ranked solutions span the entire customer-focused marketing process, including campaign management, Web analytics, customer experience analytics, email and mobile marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing performance management, and real-time decision management.

“SAS is proud to blaze the trail in enterprise marketing management,” said Jeff Levitan, SAS General Manager, Global Customer Intelligence Practice. “SAS is unsurpassed in the breadth and depth of analytically driven solutions that solve increasingly complex challenges facing today’s marketers from workflow and campaign management to real-time and Web capabilities. With proven leadership, flexible deployment and demonstrable ROI, SAS is the smart choice for any marketing department.”

Companies worldwide use SAS enterprise marketing solutions. Swinton Group, the UK’s largest high street insurance chain, uses SAS to improve speed, control, effectiveness and accuracy in marketing campaigns targeting valuable customers. SAS helps Swinton build market share in a relentlessly competitive marketplace.

“We wanted to be smarter in using customer information and we have many more channels to consider now. We needed far more sophistication in segmenting customers, responding quickly to the market, and making better campaign decisions,” said Andy Mills, Customer Information Manager at Swinton. “Using SAS to better understand customer behavior, Swinton can predict their likelihood to respond to specific offers. Now, the vast majority of our direct marketing campaigns run through SAS’ enterprise marketing solution. Using SAS Customer Intelligence, we can better manage marketing performance and understand the impacts of using different channels or a multi-channel approach.”

SAS recently expanded its enterprise marketing management capabilities with three product launches: SAS Marketing Mix Advisor helps determine the optimal combination of advertising and promotions across media channels. A new version of SAS Web Analytics lets companies apply forecasting to Web data to make better online marketing decisions. SAS Campaign Management became available as a preconfigured software-as-a-service solution for rapid creation, modification and management of marketing campaigns without the infrastructure costs and maintenance.

SAS Customer Intelligence solutions enable companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, DeutschlandCard, The Dow Chemical Co., First Citizens Bank, Grupo Santander, Swisscom, U.S. Bank, Vodafone Australia and Wolters Kluwer.

About the Magic Quadrant

The Gartner Magic Quadrants are copyrighted 2009 by Gartner, Inc., and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[i] Gartner, Inc. “Magic Quadrant for Enterprise Marketing Management” by Kimberly Collins and Adam Sarner, July 7, 2009

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .


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