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Broadcom’s Complete Bluetooth® Combo Chip and Software Solution Enables Superior User Experience in Award-Winning Samsung MP3 Player


--Bluetooth Adoption in Personal Media Players, Digital TVs, Set-Top Boxes and Other Devices Provides a Richer Entertainment Experience and a Connection to a Growing Base of Consumer Products

BARCELONA, Spain -- 2009 MWC -- Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced that its combined Bluetooth® and FM radio single-chip solution is featured in the new award-winning YP-P3 MP3 player from Samsung Electronics. Equipped with the Broadcom® BCM2048 combo chip, the new P3 Media Player was a ’Best of Show’ winner at the recent International Consumer Electronics Show (CES) in the music category and an honoree of that show’s “Innovations 2009 Design and Engineering Award.” Broadcom’s demonstrated leadership in Bluetooth combo chips and software makes it a natural partner for makers of innovative consumer electronics devices, where space and power consumption are critical and best-in-class technology is required.

Bluetooth is widely available in mobile handsets and hands-free wireless headsets, and is now featured in a variety of consumer electronics devices such as digital televisions, Blu-ray Disc® players and set-top boxes, expanding its ecosystem while shaping the user entertainment experience of these advanced devices. As multiple top-tier TV and Blu-ray player manufacturers bring new products to market that include Bluetooth, cutting-edge personal media players are also featuring Bluetooth in greater numbers. Bluetooth provides users with a richer, untethered entertainment experience and a growing base of products to connect with, enabling new features such as ’picture push’ and remote control applications. Broadcom projects that the combined market for key consumer electronics devices incorporating Bluetooth will be as many as 454 million units in 2009.

“We see the award-winning P3 as part of the growing Bluetooth adoption trend and its expansion in the home now includes an ecosystem of new devices such as digital TVs, Blu-ray Disc players and set-top boxes,” said Craig Ochikubo, Vice President & General Manager of Broadcom’s Wireless Personal Area Networking line of business. “No other company can deliver a comprehensive portfolio of best-in-class software and advanced combo chip technology in support of these applications.”

“As a leading innovator, Samsung continues to redefine the user experience by incorporating features like haptic feedback and wireless audio streaming in its products to provide the ultimate personal entertainment experience for our consumers,” said Mr. Joo-Yong Lee, Principal Engineer of Samsung Electronics. “By continuing to adopt innovative technologies from partners like Broadcom, we are delivering on that commitment as seen with our new feature-rich P3 player.”

Samsung P3 Portable Media Player

The P3 widescreen portable media player was introduced at the 2009 International Consumer Electronics Show and recognized for its evolutionary EmoTure™ interface with true haptic feedback and forward-thinking design. Even at just 0.39 inches thin, the P3 squeezes a 16:9 widescreen video player, studio-quality audio player, ultra-portable photo album, personal voice recorder, FM radio, and even a portable storage drive into one compact device. The P3 can also be paired with a Bluetooth-enabled phone, allowing the use of the built-in microphone to answer calls directly through the player.

Broadcom’s Bluetooth Technology

The P3 features the BCM2048 Bluetooth combo chip, the industry’s most complete, turnkey Bluetooth design platform for embedded and multimedia applications. The BCM2048 integrates Bluetooth and FM radio on a single chip and utilizes Broadcom’s unique InConcert® collaborative co-existence technology that allows simultaneous operation of multiple radios in the same device, with minimal interference. Additionally, Broadcom offers the most complete Bluetooth software in the industry, maintaining end-to-end integration of its protocol stack, application profiles, and audio enhancement and processing algorithms.

Having shipped over one billion Bluetooth products, Broadcom offers the broadest family of Bluetooth silicon and software solutions for mobile phones, PCs, wireless headphones and headsets, peripherals, gaming and other applications. Broadcom’s Bluetooth solutions are widely recognized in the industry as the most broadly deployed and feature-rich solutions. The world’s largest manufacturers of consumer electronics, mobile phones and personal computer products rely on Broadcom Bluetooth technology to provide their customers with a unique, intuitive and rich user experience, increasingly free of wires and cables.

About Broadcom

Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry’s broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything®.

Broadcom is one of the world’s largest fabless semiconductor companies, with 2008 revenue of $4.66 billion, and holds over 3,100 U.S. and over 1,400 foreign patents, more than 7,600 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video, data and multimedia.

Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at

Cautions regarding Forward-Looking Statements:

All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management’s beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as “anticipates,” “expects,” “intends,” “plans,” “predicts,” “believes,” “seeks,” “estimates,” “may,” “will,” “should,” “would,” “could,” “potential,” “continue,” “ongoing,” similar expressions, and variations or negatives of these words. Examples of such forward-looking statements include, but are not limited to, the size of the consumer electronics market incorporating Bluetooth, the direction of the Bluetooth adoption trend, the demand for consumer electronics products, and our position in that market. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

Important factors that may cause such a difference for Broadcom in connection with Broadcom BCM2048 Bluetooth combo chips include, but are not limited to

-- the rate at which our present and future customers and end-users adopt
Broadcom’s Bluetooth technologies for mobile applications;
-- trends in the wireless networking markets in various geographic regions,
including seasonality in sales of consumer products into which our
products are incorporated, and possible disruption in commercial
activities related to terrorist activity or armed conflict in the United
States and other locations;
-- the gain or loss of a key customer, design win or order;
-- the volume of our product sales and pricing concessions on volume sales;
-- our ability to timely and accurately predict market requirements and
evolving industry standards and to identify opportunities in new
markets; and
-- competitive pressures and other factors such as the qualification,
availability and pricing of competing products and technologies and the
resulting effects on sales and pricing of our products.

Additional factors that may cause Broadcom’s actual results to differ materially from those expressed in forward-looking statements include, but are not limited to the list that can be found at

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement, except as required by law.

Broadcom, the pulse logo, Connecting everything, the Connecting everything logo and InConcert are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Bluetooth is a trademark of Bluetooth SIG, Inc. Blu-ray Disc is a trademark of Sony Corporation. EmoTure™ is a trademark of Samsung Electronics. Any other trademarks or trade names mentioned are the property of their respective owners.


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