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Sun Microsystems Declares What Is Good For Business Is Great For Our Planet With Rollout Of Eco-Responsibility Initiative


Introduces New Processor Demonstrating that Faster Can Be Cooler, Better Can Be Cleaner, Cheaper Can Be Greener

SANTA CLARA, CA - November 14, 2005 - Sun Microsystems today discussed how its approach to eco-responsible computing is good for the IT industry and detailed how it is is marrying eco-friendly product design with high performance technologies at Sun’s Summit on 21st Century Eco-Responsibility. Further demonstrating its leadership in sustainable computing, Sun also announced today the introduction of its UltraSPARC(R) T1 processor, the first processor designed for eco-responsibility - with breakthrough innovations in power, cooling, and performance.

Sun has been working to reduce the energy demands of computing and the environmental impact of networking for many years: from server to thin client desktop and grid computing, to commute-free remote access work environments for employees. As a technology-driven company, Sun’s prime contribution to eco-responsibility is centered on innovation which not only benefits customer’s business, but also benefits the environment, including improving energy efficiency, choosing less harmful materials, and leading the way in reuse and recycling. Today’s introduction of the processor follows closely on the heels of Sun’s new X64 servers which set a new industry standard for power efficiency and provide one-and-a-half times the performance.

Sun Summit on 21st Century Eco-Responsibility

Looking beyond its own eco-responsible technologies and business practices, Sun has gathered together thought-leaders across business, academia and the environmental groups to discuss today’s pressing issues. Participating in today’s Summit will be Greg Papadopoulos, Sun’s chief technology officer, and a number of environmental thought leaders including Christine Ervin, former president and CEO of the U.S. Green Building Council, Noah Horowitz, of the Natural Resources Defense Council, Jonathan Koomey, consulting professor, Stanford University and Dr. Amory Lovins, CEO of Rocky Mountain Institute.

At the event, panelists will discuss how the emerging energy crisis coupled with the growth of the global technology network has resulted in massive increases in energy costs and product consumption; and what actions industry can take in order to adopt practices and design technologies that consume less and deliver more. For webcast, visit

“Energy efficiency is a competitive advantage in the automotive industry and in the markets for everything from airplanes to refrigerators. It’s high time we bring the same focus and competitive zeal -- the same level of responsibility to the environment -- to our industry,” said Sun CTO Greg Papadopoulos. “At Sun, we’re committed to innovating around energy efficiency and eco-responsible computing. So we challenge our peers and our competitors to do the same. Our customers will benefit and so will our planet.”

As further commitment to combining sustainable computing, technology design and lifestyle improvement, Sun is launching a series of high-level conferences to engage industry and government leaders in support of Eco-Responsibility. The first of these sessions will be held on January 31, 2006 in partnership with the EPA and will focus on innovative ways to reduce energy use in the enterprise servers that power the world’s computers.

About Sun Microsystems, Inc.

A singular vision -- “The Network Is The Computer” -- guides Sun in the development of technologies that power the world’s most important markets. Sun’s philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at

Sun, Sun Microsystems, the Sun logo, Java, StarOffice, Solaris, Sun Ray and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. in the United States and other countries. Products bearing SPARC trademarks are based upon an architecture developed by Sun Microsystems, Inc.


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