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Avery Dennison RFID Broadens Its Product Portfolio With Commercial Production Of Ad-220, The World’s First High Volume Gen 2 RFID Tag


Clinton, SC (September 14, 2005) ─ Avery Dennison RFID, a global leader in the RFID marketplace, recognized for having the broadest portfolio of UHF EPC tags in the industry, today announced that the company has started commercial production of AD-220, the world’s first high volume Gen 2 RFID tag.

Designed as a high performance general purpose RFID tag for use in a wide range of carton and pallet labeling applications, the competitively priced AD-220 tag is a UHF Class 1 tag based on the Gen 2 EPC Protocol. It features 96-bit Read/Write memory and an operating frequency of 902-928 MHz. The AD-220 is produced with the Monza™ chip, developed and manufactured by Impinj®. Small enough to fit into a 4” x ½” label, the AD-220 features a flexible and robust antenna design with an ultra-smooth surface that delivers superior label printability, longevity and performance.

The new AD-220 tag is manufactured using Avery Dennison’s breakthrough, high speed strap attach manufacturing process which delivers high-quality tags up to 10 times faster than conventional production methods. This unique tag manufacturing process is also used to produce Avery Dennison’s recently launched AD-410 tag, as well as the company’s new AD-210 Gen 1 tag.

The AD-410 tag is designed for use in carton, tray, and pallet applications. The new AD-210, designed for use with various case contents, delivers very high printer yields, as well as “plug and play” compatibility with existing hardware and a simple transition path to Gen 2.

Avery Dennison’s growing product portfolio has been designed and tested in partnership with industry-leading chip and hardware manufacturers and label converters. The combination of this broadly experienced distribution channel and Avery Dennison’s own technical, manufacturing, and applications expertise, offers a compelling value proposition to major CPG companies and other end users who require robust products, exceptional value, and extensive resources, backed by responsive technical support.

“The AD-220 tag is an important addition to our expanding product portfolio,” said Mat Mellis, vice president RFID and specialty converting at Avery Dennison. “For end users who are already planning their migration from Gen 1 to Gen 2, AD-220 delivers outstanding quality and performance, enabling a fast, smooth transition. For those who are not ready for Gen 2, we are launching high volume production of our AD-210 tag, an economical, small format “plug-and-play” Gen 1 tag that delivers impressive performance and versatility for use with a variety of carton contents.”

“With our deep, global resources and extensive product portfolio, Avery Dennison is well positioned to deliver world class RFID solutions,” said Mellis. “We understand our customers’ needs, and we are committed to leveraging our resources, experience, and technical know-how to support them on both sides of the RFID generation gap - now and in the future.”

About Avery Dennison RFID

Avery Dennison RFID, a business unit of Avery Dennison Corporation, manufactures and markets radio frequency identification tags through a network of label converters to serve the consumer packaged goods and pharmaceutical industries, as well as the U.S. Department of Defense. With design, testing and manufacturing facilities in the U.S. and Europe, Avery Dennison RFID is a provider to the global RFID marketplace. For additional information about Avery Dennison RFID, and the company’s complete portfolio of RFID tags, visit

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