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Natural Light Wants to Be the Official Sponsor of Your Garage

Forget Stadiums. Natural Light Is Buying the Naming Rights to One Lucky Fan’s Garage, Complete with the Ultimate Upgrade


The Garage, USA – WEBWIRE

Key Facts

  • -Natural Light is sponsoring one lucky fan’s garage, purchasing its naming rights and transforming it with stadium-inspired upgrades.
  • -Celebrating the garage as America’s most valuable venue, the grand prize includes five years’ worth of Natural Light beer money* plus a giant marquee sign, garage-sized “NattyTron” jumbotron, custom Natty floor logo, branded furniture, and more.
  • -Fans 21+ can enter for a chance to win by following Natural Light on Instagram, Facebook, or X and commenting #NattyGarage #Sweepstakes on the official entry post.

Every year, brands put their names on arenas and high-profile across America. And while those sponsorships claim much of the spotlight, focusing on packed crowds and national broadcasts, millions of Americans spend their time somewhere else: the garage.

The way Natural Light sees it, the garage is America’s most valuable venue. More than just a place to park your car, it’s a workshop, headquarters, gameday destination and man cave all rolled into one. It’s where projects are tackled, friendships are fueled, and ice-cold Nattys are enjoyed after a hard day’s work.

You’re a diehard fan of your garage, and Natty is too. So much so that Natural Light wants to officially sponsor it, a first-of-its-kind opportunity for one lucky fan to have Natural Light purchase the naming rights to their garage and give it the big-league treatment it deserves.

The winning garage owner will receive five years’ worth of Natural Light beer money* along with a complete sponsorship package designed to make their garage look like it just signed a nine-figure naming rights deal.

Your winning garage will receive:

  • -Giant marquee sign to go atop your garage, showcasing the naming rights to your entire neighborhood
  • -Garage-sized jumbotron dubbed the “NattyTron,” so you can watch four games at once
  • -Massive Natty floor logo, just like a stadium would have at midfield
  • -Natty coveralls for garage projects and car tune-ups
  • -Natty workbench bar stool for DIYing and Natty recliner chair for post-work relaxation
  • -Natty souvenir beer mugs, shop towels, and coasters to qualify your garage for its own pregame show

Krystyn Stowe, Head of Marketing Busch Family & Natural Family, Anheuser-Busch said: “Natty has always stood for the people who work hard, take pride in what they do, and know how to kick back in the garage when the work is done. That’s why we’re putting our money behind their home turf. Natural Light is ready to sponsor your garage and make it an even better place to watch the game, crack an ice-cold Natural Light and hang with friends.”

Got a garage? Then you’ve got a chance. Fans 21+ can enter to win by following Natural Light on Instagram, Facebook, or X and commenting #NattyGarage #Sweepstakes on the entry post by October 9.

From creating Garageflage, a head-to-toe camouflage collection designed to help fans blend into their garages, to the ToolBar, a dual-purpose workbench that transforms into a post-project celebration station, Natty is the go-to beer for DIY enthusiasts and garage legends.

ABOUT NATURAL LIGHT

Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. It’s brewed with a blend of premium hops and a combination of malt and corn, producing a clean flavor, light body and satisfying refreshment. In 2023, Natural Light introduced a new, permanent can nationwide, a vintage, yet sleek look and feel that’s inspired by enjoying life’s simple joys. Natural Light is the Natural Choice for when consumers want a great beer at a great price. For more information, follow @naturallight on X and Facebook, @naturallightbeer on Instagram, and visit www.NaturalLight.com.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.


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