The match we’ve all been waiting for: HEINZ and Heineken® finally make it official

• After more than 150 years of appearing side by side, HEINZ and Heineken® launch their first official collaboration

• Introducing a limited-edition HEINZ x Heineken® six-pack, which includes five Heineken® beers and one bottle of HEINZ Tomato Ketchup

For more than a century, HEINZ and Heineken® have played a role in bringing people together… around tables, in front of screens, at events, and beyond. Now the two iconic brands have officially come together to celebrate a connection of their own, giving us the match we’ve all been waiting for.

An unexpected combination at first glance, but a familiar one in practice. This limited-edition six-pack brings that idea to life, pairing five Heineken® beers with one bottle of HEINZ Tomato Ketchup. On the surface, it’s simple. But it reflects something recognisable… that some of the best connections can come from the places you least expect.

And while the world loves a rivalry, this one’s about shared moments, not sides. Heineken® and HEINZ are raising a bottle to the kind of unexpected connections that turn casual gatherings into memorable ones… proving the best pairings are often the ones hiding in plain sight.

For 150 years, HEINZ and Heineken have been part of the moments that bring people together. This summer, we’re making it official. From the irrational love that inspires our fans to go ‘all in’ to our shared commitment to quality, this partnership may be our most rational one yet. - Karen Owen, Chief Growth Officer at HEINZ

“Heineken has always been about sparking fresh connections. This collaboration is a reminder that even the most unlikely pairings can feel completely natural when they’re part of shared moments; it’s the match we’ve all been waiting for… as unexpected as it might be. -Nabil Nasser, Global Head of Heineken® Brand

The HEINZ x Heineken® six-packs are available in a strictly limited run this summer.

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<sub>ABOUT THE KRAFT HEINZ COMPANY

Kraft Heinz (Nasdaq: KHC) is one of the world’s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in our capabilities and brands, including Heinz, Kraft, Philadelphia, Primal Kitchen, and Lunchables, we are unlocking the full power of our portfolio. We deliver high-quality, great-tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more at www.kraftheinzcompany.com.</sub>

About HEINEKEN

HEINEKEN is the world’s pioneering beer company. It is the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 340 international, regional, local, and specialty beers and ciders. With HEINEKEN’s over 87,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through “Brew a Better World”, sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants, and other production facilities in more than 70 countries. The most recent information is available on our Company’s website