Bud Light Takes Over Summer UFC Schedule With NEW “Bud Light UFC Summer Series”

Summer is right around the corner and Bud Light, the Official Beer Sponsor of UFC, is here to make sure UFC fans are ready for all the action. Today, Bud Light and UFC debuted the “Bud Light UFC Summer Series,” a new platform featuring five events and additional programming that will give fight fans plans all summer long.

The Bud Light UFC Summer Series includes five events between May and August, including three numbered fights beginning with UFC 328 in Newark (NJ) on May 9. Summer Series will then be prominently featured during July’s International Fight Week in Las Vegas for UFC 329 and UFC 330 on August 15 in Philadelphia. Additional details will be announced on the two UFC Fight Nights that will be a part of the Summer Series.

Todd Allen, SVP of Marketing for Bud Light at Anheuser-Busch, said: “It’s going to be a summer unlike any other for UFC fans, and we’re pumped to collaborate with our partners at UFC to create the new “Bud Light UFC Summer Series” that will help make five summer UFC Fights even more memorable for fans and their crew. With our five-event series, International Fight Week concert, limited-edition cans and new suite of content, UFC fans will be able to find Bud Light wherever they are. We’ll see you there!”

Sana Shuaib, Senior Vice President, Partnership Marketing & Digital, TKO Global Partnerships, said: “We’re thrilled to take our partnership with Bud Light to the next level with the creation of a new marketing ownership platform, Bud Light Summer Series. It’s going to be a massive summer for our sport - the perfect time to bring together Bud Light, our UFC Fights, and unique ways to give our fans more reasons to celebrate.”

UFC fans will be able to experience the Bud Light UFC Summer Series at home, at the bar or in arenas nationwide as Bud Light has developed a suite of programming and assets for fans:

· Bud Light Summer Concert at Toshiba Plaza outside of T-Mobile Arena in Las Vegas on Friday, July 10 during International Fight Week.

· Limited-Edition UFC Packaging featuring the UFC logo and an octagon, available now at participating retailers across the country

· Co-Created Social Content featuring notable UFC athletes

· Multi-Platform Creative Assets around Summer Series events, including custom social posts, broadcast features and UFC.com homepage takeovers.

· In-Venue Branding including co-branded arena cups, LED boards and more.

Bud Light has been the Official Beer Sponsor of UFC since 2023, going great lengths to support the UFC fan experience whether fans are enjoying the action at home, at the bar or in the arena. In addition to its support of UFC at large, Bud Light is also partnered with iconic personalities in the sport, including Bruce Buffer and Dustin Poirier.

For more information on the Bud Light UFC Summer Series, fans can follow Bud Light on Facebook at Facebook.com/BudLight, Twitter at @BudLight and on Instagram at @BudLight.

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ABOUT BUD LIGHT

The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a clean, crisp taste. Bud Light is a premium American light lager, always brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and alcohol free beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.