Budweiser Launches Exclusive Bud 150 Club and Unveils Vintage-Inspired MLB Team Cans to Celebrate the 2026 Major League Baseball Season and the Brand’s 150th Anniversary

For 150 years, baseball has been best enjoyed with a Budweiser in hand. As the beer synonymous with America’s favorite pastime, Budweiser will honor its long-standing partnership with Major League Baseball (MLB) for the 2026 season while celebrating its 150th anniversary and America’s 250th birthday. As the Official American Beer Sponsor of Major League Baseball, Budweiser will bring 21+ baseball fans closer to the game than ever before.

To celebrate this historic MLB season, Budweiser is launching the Bud 150 Club: a one-of-a-kind membership club designed to give 150 passionate fans a chance to get closer to the game than ever before with a pre-loaded Mastercard stocked with beer money to enjoy Budweiser this season and opportunities to score tickets to MLB special events and Jewel Events including the All-Star Game presented by Mastercard, MLB at Field of Dreams, and the World Series presented by Capital One. Fans can follow Budweiser’s social channels (Facebook, Instagram, X) to learn how to score a Bud 150 Club card as the brand awards cards to the most passionate baseball fans.

Budweiser’s beloved limited-edition MLB team cans are returning this season with all-new, retro-inspired designs. Designed in celebration of Budweiser’s 150th anniversary and America’s 250th birthday, the cans spotlight the brand’s long-standing connection to baseball. Rolling out now just in time for Opening Day presented by Adobe, the cans feature Budweiser’s commemorative 150th anniversary insignia and each team’s wordmark on the front, and a vintage illustration on the back that nods to each Club’s classic logo, colors, and uniforms. The fan-favorite team cans are available in participating markets wherever Budweiser is sold.

Todd Allen, SVP of Marketing for Budweiser at Anheuser-Busch, said: “Budweiser has been an essential part of the Major League Baseball experience, from championship celebrations to everyday moments at the ballpark and at home. As the #1 American Classic Lager, Budweiser is the beer fans reach for when they watch baseball, and we’re committed to bringing them closer to the game this season and for years to come.”

Budweiser is expanding its presence across the league with exciting player partnerships that honor the game’s rich history. This season’s player roster includes MLB icons Ken Griffey Jr., Randy Johnson, and Mike Piazza, who have all helped shape baseball’s legacy alongside Budweiser. Throughout the season, each will join Budweiser for signature content creation and special appearances at marquee activations that spotlight baseball’s most electrifying moments and storied traditions. From ballparks to backyard watch parties, Budweiser will continue to elevate the gameday experience, bringing fans closer to the teams, traditions, and memories that define baseball.

This announcement comes shortly after Budweiser extended its partnership with Major League Baseball through 2032, building on a legacy rooted in America’s pastime and shared traditions for 21+ fans. Few things go better together than baseball and Budweiser, and the #1 American Classic Lager is committed to continuing its legacy with America’s pastime for years to come.

The Bud 150 Club, MLB team cans and partner player roster anchor a broader, season-long celebration, inviting 21+ fans to raise a toast to the return of baseball. For over a century, the beloved brand has brewed its beer in the U.S., with the help of dedicated farmers, brewers and distributors, to create a great tasting, high-quality beer produced, delivered, and enjoyed by hardworking people. It’s a reminder that Budweiser isn’t only made in America; it’s made of America. Baseball fans can taste Budweiser’s unwavering commitment to quality with every sip, which delivers the classic flavor they have known and loved for 150 years.

1. Circana Dollar Sales YTD Thru 2/15/2026, Beer Segment: American Classic

BUD 150 CLUB. No Purchase Necessary. Open to US residents (excluding residents of ME & MD) 21+. Begins on 3/10/26 & ends on 3/26/26. See Official Rules at https://us.budweiser.com/rules for prizes & details. Msg & data rates may apply. Void where prohibited.

ABOUT BUDWEISER

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

ABOUT MAJOR LEAGUE BASEBALL

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB has achieved three straight years of total attendance gains for the first time in 18 years and remains the best-attended sports league in the world. Since 2023, historic rule changes have improved the quality of play on the field, emphasizing speed and athleticism at a better pace. In 2025, MLB had its third straight season clocking in with an average game time of 2:40 or below for the first time in 40 years. Viewership of MLB games nationally, locally, on MLB.TV and in Canada and Japan all increased over last year, with most platforms achieving double-digit percentage increases. Game Seven of the thrilling 2025 World Series presented by Capital One averaged 51.0 million viewers combined across the United States, Canada, and Japan, making the 11-inning contest the most-watched MLB game in 34 years, dating back to Game Seven of the 1991 World Series. MLB.TV set another consumption record this season with 19.4 billion minutes watched, an increase of +34% over last year. The MLB App registered its most-trafficked season ever with daily traffic increasing by +18% over 2024. As the league expanded its marketing efforts and promotion of star players like reigning Most Valuable Players Shohei Ohtani and Aaron Judge, MLB has significantly increased its younger fan base as evidenced through viewership, social media, ticket purchasing, and participation metrics. Through its MLB Together social responsibility efforts, MLB remains committed to making a positive impact in the communities of the U.S., Canada and throughout the world. With the continued success of MLB Network, MLB digital platforms, international events, and local media production and distribution, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. To learn more about MLB, please visit mlb.com.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.