Paulaner to become official supplier of the future Audi F1 Team

• Munich brewery joins Audi’s entry into Formula 1
• Paulaner to bring celebratory and convivial culture to future Audi F1’s global fanbase
• Long-term partnership to promote non-alcoholic Paulaner Weissbier 0.0%

The future Audi F1 Team and Paulaner Brewery have announced a long-term partnership, naming the Munich-based brewery an official supplier of the team. The agreement marks the start of a new chapter for Paulaner on the global motorsport stage.

As the team joins the grid in 2026, this partnership will provide tangible opportunities to bring the celebratory, convivial culture of Bavaria to the future Audi F1 Team’s global fanbase, enhancing how they responsibly watch and enjoy Formula 1. At its heart is the Paulaner 0.0% wheat beer – a non-alcoholic beverage that allows everyone to embrace the celebratory, social aspect of motorsport while upholding the core values of high performance, safety, and responsibility.

The future Audi F1 Team will promote Paulaner 0.0%, the brand’s non-alcoholic alternative for responsible celebration, to champion the vibrant energy of the next generation of motorsport fans worldwide – creating authentic, premium, and social moments. This partnership honors a true German cult classic, reflecting a modern, inclusive, and dynamic fan culture.

Stefano Battiston, Chief Commercial Officer of the future Audi F1 Team: “Paulaner and the future Audi F1 Team share a winning mindset rooted in performance, passion and pride in our heritage. Both brands stand for craftsmanship, authenticity and the relentless pursuit of excellence. Together, we will create experiences that bring fans closer to the team and celebrate every success on and off the track with a Paulaner 0.0% in hand on a global scale.”

Jörg Biebernick, CEO of the Paulaner Brewery Group: “We are very proud to partner with the future Audi F1 Team and excited to open a new chapter on an international stage. This cooperation underscores our long-term commitment to combining pleasure, quality, and responsibility in professional sports. We look forward to bringing our plans to life and introducing Paulaner to a new generation of motorsport fans.”