Nielsen Audience Segments Now Available in Amazon DSP & Amazon Marketing Cloud

Nielsen, a global leader in audience measurement, data, and marketing intelligence, has announced that its best-in-class Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the Amazon DSP and their leading data clean room, the Amazon Marketing Cloud. 

This new collaboration allows advertisers to seamlessly access Nielsen’s audience segments to target their specific audience, deliver ads across multiple platforms and formats, and measure performance in Amazon’s expansive ecosystem.

NMC’s comprehensive and proprietary Audience Segments provide deep audience targeting and activation capabilities across industries including CPG, auto and finance, and includes demographics, shopping behaviors, and media consumption. Advertisers and agencies leveraging these segments via the Amazon DSP, through Zeotap Data Distribution, can activate across Amazon DSP’s third-party supply integrations and first-party supply sources, including Prime Video, Freevee, Twitch, Amazon.com, Fire TV, Kindle, and Alexa. Through Amazon Marketing Cloud, buyers can analyze and collaborate on Nielsen’s high quality data within a secure clean room environment.

Nielsen’s segments are backed by its industry-trusted, person-level panel and premium third-party data sources, providing the most accurate view of how consumers engage with media across channels and platforms.

“With our audience segments now in Amazon’s industry leading advertising ecosystem platforms, we offer marketers one of the industry’s best data capabilities to help further drive marketing ROI,” said Kirsten Cummings, General Manager, Outcomes at Nielsen. 

“Distributing best-in-class Nielsen audiences on Amazon DSP is yet another step in fulfilling Zeotap Data’s mission of building and distributing the most effective audiences for marketers globally,” said Vishal Tanwar, VP, Partnerships at Zeotap Data.

Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every phase of the marketing process in a single place—from media planning and activation to data management and attribution.

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

Zeotap Data and Roqad are a leading provider of privacy-first audience data across Europe and North America enabling brands and agencies to understand and reach consumers with accuracy and scale. Built on high quality, consented data from trusted partners, Zeotap Data empowers clients with accurate and actionable insights for effective marketing. Now integrated into Roqad, it further enhances cross device reach and privacy compliant targeting across the advertising ecosystem. Learn more at www.zeotapdata.net,  www.roq.ad and connect with us on LinkedIn.