Embrace the Magic of Moderation this season with our Inclusive Host Festive Guide

Find more information on the Magic of Moderate Drinking here and check out our four simple tips to drink sensibly this season.

Our goal is to make moderation aspirational and encourage consumers to drink sensibly. This campaign demonstrates that by drinking better, not more, you can savour every moment and occasion. We are challenging outdated perceptions about responsible drinking and showing that you can still have a fantastic celebration while moderating.

Our Magic of Moderation festive assets will be activated globally, including in London tube stations, the Co-op Live stadium in Manchester (UK), and over 200 Asda stores across the UK.

This year, we are also excited to introduce our very own Inclusive Host Festive Guide, offering everything you need to know for hosting this season.

The Inclusive Host Festive Guide provides all the tips and tricks to host a great event. It includes advice on how to host responsibly, includes delicious inclusive recipes, tips on stocking your home bar, and guidance on serving sensibly so you can understand how much alcohol you’re drinking.

Download your full copy here or check out our highlights below.

Highlights from the Inclusive Host Festive Guide:

1. How to Host. Diageo’s top tips to help get your guests into the spiritMix it up with interesting and delicious alcohol free options.
Prepare drinks in advance to avoid being stuck behind the bar or in the kitchen.
End the night right by appointing a designated driver or organising a shared cab home for your guests.
2. How to stock your home bar for festive successKeep water jugs filled and handy so guests can refill their glasses.
Elevate your celebration by preparing plenty of delicious snacks for your guests and keep some near your bar. Great food not only enhances your drinks but also slows alcohol absorption.
3. Measure it! Knowing your numbers will help you serve sensiblyKeep in mind that it takes on average about one hour to process one standard drink.
4. Drinkspiration. Mouth-watering mixes to inspire you to serve sensibly this festive seasonWe’ve put together some seasonal recipes for you which include Egg No-g, Whisky Highball and an Apple & Gin Hot Toddy. Download the guide to find the recipes.
5. Celebrate in style. Make your party picture-perfectA make-your-own cocktail station with a measuring cup or jigger to hand is a great way to get your guests involved and encourage them to keep track of how much alcohol they’re consuming.
Add extra garnishes to your water jugs to encourage guests to take a water break and space out their alcoholic drinks.

Our commitment to promoting positive drinking is a core pillar of our Spirit of Progress action plan. At Diageo, we are constantly considering trends and we recognise that moderation is at the forefront of consumers’ minds. We have always encouraged our consumers to drink less, but better and enjoy our products responsibly all year round.

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