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Lights Out and Away We Go! Michelob ULTRA Announces Partnership with Williams Racing

America’s fastest growing beer brand teams up with Williams Racing to remind 21+ Formula 1 fans, “It’s only worth it if you enjoy it”


Michelob ULTRA, the fastest growing beer brand in the U.S., is joining the world of Formula 1 as it partners Williams Racing for the 2023 season. Michelob ULTRA will provide 21+ racing fans with premier experiences across all North American Grand Prix – Miami, Montreal, Austin and Las Vegas – and will feature Williams Racing and their drivers Alex Albon and Florida-native Logan Sargeant in digital content, in-person appearances, and more. In addition, Michelob ULTRA will be featured on the Williams Racing FW45 race cars and, at the North American Grands Prix, on the drivers’ race suits.

“Michelob ULTRA has a long-standing history as a sponsor across all major sports and we could not be more excited about entering Formula 1 with Williams Racing,” said Ricardo Marques, Vice President of Marketing for Michelob ULTRA. “Williams Racing has a proven track record of achieving excellence while cultivating some of the best drivers in the sport, which now includes the first full-time American F1 driver since 2015; it feels like the perfect time and partner for us to enter the sport.”

As a part of the Anheuser-Busch portfolio, Michelob ULTRA reunites the world’s biggest brewer with Williams Racing for the first time since 2006. Anheuser-Busch, one of the largest and most influential sports sponsors in the world, will unlock new opportunities for growth and continue to build meaningful connections with fans and the sport they love.  

“Formula 1 has an incredibly passionate fan base and continues to attract an influx of new fans, especially in the United States,” said Matt Davis, Head of U.S. Sports Marketing and Sponsorships for Anheuser-Busch. “We’re constantly evaluating ways to reach new fans and deliver world-class experiences in authentic, innovative and creative ways; this partnership with Williams Racing demonstrates the shared commitment of Anheuser-Busch and Williams Racing to grow the love of Formula 1 for fans around the country.”

“Michelob ULTRA can deliver unparalleled experiences to our 21+ fans, and we are thrilled to have them as a partner,” said James Bower, Williams Racing Commercial Director. “The anticipation for this season is at an all-time high and we could not be more eager to enhance the off-track offering for 21+ fans with premium experiences.”

Williams Racing, Michelob ULTRA and Anheuser-Busch share a profound dedication to educating and encouraging fans to drink responsibly. Anheuser-Busch and our wholesaler partners have invested more than $1 billion in responsible drinking initiatives and community-based programs to prevent underage drinking, impaired driving, and other harmful use of alcohol.

About Williams Racing

Williams Racing is one of the most successful teams in Formula 1 history with 16 FIA Formula One World Championship titles since its foundation in 1977. Nine of these titles have been won in the Constructors’ Championship in association with Cosworth, Honda and Renault. The remaining seven titles were won in the Drivers’ Championship with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.

About Michelob ULTRA

Introduced in 2002, Michelob ULTRA is the No. 2 beer in the industry by volume. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit. For more information, visit or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

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