Jack Daniel’s & Coca-Cola RTD Debuts in Mexico

Adults in Mexico will enjoy the first sips of the highly anticipated ready-to-drink (RTD) version of one of the world’s most requested “bar calls”—cocktails ordered by brand name—this month through a collaboration between The Coca-Cola Company and Brown-Forman, makers of Jack Daniel’s Tennessee Whiskey.

Jack Daniel’s & Coca-Cola RTD arrives on store shelves in 350-ml cans across the popular tourist region of Riviera Maya, with additional cities in Mexico to soon follow. The co-branded, pre-mixed cocktail made with Jack Daniel’s Tennessee Whiskey and Coca-Cola hits the United States and additional markets in North America and Europe in 2023. A zero-sugar version also will be available later this year.

“While Jack Daniel’s and Coca-Cola have long been mixed at home and in bars around the world, today we’re officially introducing a premium drink that unites two iconic brands in a ready-to-drink blend with so many perks, including its can,” Roberto Mercadé, president, Coca-Cola Mexico, told reporters during a Nov. 11 press event in Cancún. “Jack & Coke is the beginning of something big.”

Since announcing the relationship with Brown-Forman—the world’s fifth-largest global alcoholic beverage company— in June, a globally networked team at Coca-Cola has worked to make the product launch a reality within five months. The global agreement brings together two iconic brands. Coca-Cola was created in 1886 in Atlanta, Ga., and Jack Daniel’s was established in 1866 in Lynchburg, Tenn.

“For 150 years, Brown-Forman has been a benchmark for innovation and brand building. Francisco Baeza, VP and General Manager, Brown-Forman Mexico. “Today, we continue to work to enrich people’s lives through the creation of high-quality iconic brands that endure in the consumer’s taste thanks to our passion and social responsibility.”