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Internet Marketing, Web Development, Seo and Sem Specialist, Advertising Agency


New Media Marketing has anchored itself locally in the Historic Retail District of St. Charles. Anchor Communications, an Advertising Agency located in Main Street St. Charles recently spun off Anchor Digital Services to meet the demand for its clients. Anchor Digital Services (ADS) specializes in utilizing Internet technology to promote its clients either throughout the World Wide Web, or to specific IP addresses.

ADS services include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Billboards, Email Blasts, Digital News Letters, Web Conferencing and Web Page Design and Development, including streaming video.

SEO is the process of “fine tuning” web site content and creating relationships among similar industry web sites. In order to fine tune a web site, internal ADS Search Engine Technicians manipulate client sites to make them “reader friendly” to Internet Search Engines, such as Google, Yahoo and MSN.

“Let’s say that you type in ‘red sandals, St. Louis’. The search engine will provide results that most applies to that combination of words. If a company’s web site is not optimized, then the search engine will likely pass over a web site without “seeing” this combination of terms, even if they specialize in red sandals in St. Louis,” said James Scheffel, ADS Web Marketing Specialist.

Search Engine Marketing is a service provided by Anchor Digital Services that allows its clients to utilize the advertising features of one or more search engines, and other digital media web sites. This feature is known as Pay-Per-Click (PPC).

PPC is featured within advertising areas of search engines, which are generally located at the top and on the right side. PPC features several lines of copy, which include a heading and a link to the company web site. ADS clients pay only when the link is clicked, hence the name Pay-Per-Click. The client can increase or decrease a monthly budget as they see fit, and PPC will be disabled as soon as it reaches the budget limit. Additionally, the client is able to view a monthly tracking report, which details target marketing statistics, such as geography and …

“PPC is precise digital advertising, because it reads what the computer user types, and displays the advertisement at the same time the search results are displayed.


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