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Forthcoming International Online Seminar Explores The Question Of Business Owners: “Is It Time To Ditch Your Website?”

Chesterfield, UK – WEBWIRE

Elaine Sanderson from Your Online Biz Academy, specialises in helping businesses market smartly online and is running a one off exclusive webinar on Wednesday 10th October 2018 at 10am UK time. She will be exploring the question whether Company websites hold as much ground force as they used to and how businesses can embrace these changes by making sure they are found more in the local searches with their free Google listing in 5 steps. Local listings now contain all the information that a searcher needs with no need to even visit the Company website. The trick is knowing how to use the Google listing facility to its advantage.
Elaine comments: “More potential clients are searching for local businesses with Google My Business listings now more than ever before and this is exactly what Google wants. This is a huge shift in the way we find local services and there is little need now to even visit a Company’s website these days.”
She continues: “Shockingly statistics show that so many of local businesses are blissfully unaware of the fact that they can even claim their own Google Listing for their business. Once claimed, they can really work it their advantage and get discovered online way easier.”
This free tool that Google gives businesses is a force to be reckoned with and being enhanced all the time. Elaine remarks: “Some businesses may wonder why the competition is ranking higher than them on Google and it can be really frustrating for them to sit and watch it happen. It is so easy for them to do something about it and this webinar will show them how. The Google listings show potential customers all they need to know about a local business without having to bother visiting a Company’s website; the company’s branding, opening hours, photos and videos, reviews, questions and answers and directions; in fact everything they need and with a click of a button they even can telephone and message the business from this listing as well!”
So should local business owners ditch their websites and rely solely on their Google My Business listing alone. Elaine comments: “No, business owners should not ditch their websites but it is a good idea to focus way more on their Google listing to get ranked locally and business owners need to learn how to do this. This is exactly why the webinar is running on Wednesday 10th October 2018 at 10am UK time.”
She adds: “Websites will still play an important role in Local SEO as they do go into more depth on what products or services businesses have to offer. Websites also help Google understand the business better and mobile friendly websites are important to users and Google in helping you rank better in the search engines.”
The bottom line is that local businesses should not be spending all of their time, efforts and money on their websites, but more time learning how to nurture their Google listing and local SEO strategy.



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