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RARECAT Wine producer retains Amsterdam Group Public Relations

Washington D.C., USA – WEBWIRE

RARECAT wines has retained Amsterdam Group Public Relations Inc., a Communications Consultancy that welcomes showcasing the producer’s distinct approach in not only crafting world-class quality wines, however, emphasizing Executive Leadership’s steer to profile women entrepreneurship within the industry and wine’s potential as a business and philanthropic lever throughout the United States and around the world.

“At RARECAT Wines we produce single estate wines from world class regions of Napa Valley, Bordeaux and Champagne. Our wines are known for their complexity, elegance and balance,” said Sharon Kazan Harris, Founder and Director, RARECAT Wines.

“We believe wine is more than the sum of its components: it connects us to those we love, cherish and want to get to know more. Our philosophy is that wine is a powerful tool connecting business professionals with one another. RARECAT Professional does exactly that - enables corporations to connect with their stakeholders in an authentic and sophisticated way: by creating highly sought after wine events where people can interact,” Sharon added.
Amsterdam Group is a boutique public relations firm, operating out of Washington, D.C. and London, U.K. It provides integrated global public relations strategies, media engagement, digital branding, and advocacy driven campaigns that are tailored to the needs of each individual client, and works collaboratively with those clients to relay their achievements and ambitions to the world.
“RARECAT Wines is a truly fantastic brand, with a rich history and a strong story to tell,” said Olga Gorodilina, Managing Director, Amsterdam Group. "We are thrilled to be working with this very special wine producer to tell this story and increase the visibility of the brand.”
About RARECAT Wines
Founder/Proprietor: Sharon Kazan Harris’ love of wine started when she spent her junior year of college abroad, at the Université de Bordeaux. After graduating from college, Sharon returned to Bordeaux and lived with the most famous cheese mongers in France, while she worked at The St. James, a Michelin two-star restaurant, under Chef and owner Jean-Marie Amat. That led he to her first wine experience at Haut Brion and the moment that changed her life and sealed her interest in wine and the Bordeaux region itself. Some years later, after a career in publishing and technology, with a young family in tow, Sharon applied and was accepted to the prestigious DUAD program (the Diplome Universitaire d’Aptitude a la Degustation des Vins) offered through the Université de Bordeaux’s Oenology department.

The DUAD is an intensive year-long program that takes four years of oenology and condenses it into one compacted year: it is a technical oenology degree program taught in French. Several years later, Sharon returned to the States and moved to Napa Valley. Today, Sharon is one of only two women working as vintners in the Napa Valley who hold the DUADdegree.

Sharon keeps her links to Bordeaux very present, maintaining a second home in Bordeaux today.
As she works on the RARECAT wines, her passion extends to empowering business professionals through wine and supporting women in industry. Sharon’s personal experiences have shown how businesses benefit from diversity and how wine can empower diversity.  “I am lucky; I am living my passion - wine puts me in contact with amazing people and brings me endless laughter,” Sharon says. 
About Amsterdam Group Public Relations Inc.
Founded in 2006, Amsterdam Group Public Relations Inc., an accountability-focused, multifaceted communications consultancy, was crafted to strike a balance between contemporary digital branding and cutting-edge, next-generation social media engagement on the one hand, and the established practice of dynamic media relations and traditional thought leadership promotion on the other.
Incorporated in Toronto, Canada and today hosting offices in Washington D.C., Johannesburg, S.A. and London, U.K, Amsterdam Group hosts a broad history of activity in Europe, North America, Eurasia, Latin America, Africa and Asia.

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 Rarecat Wines
 Wines and Spirits
 Amsterdam Group
 Sharon Harris

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