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SPSS and Aprimo Announce Reseller Agreement


Technology Leaders Partner to Offer a Strategic Marketing Solution

CHICAGO, 09/11/06 - Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM), and SPSS(Nasdaq: SPSS), a leading worldwide provider of predictive analytics software, announced today from the Gartner Customer Relationship Summit 2006 a strategic partnership to offer an integrated customer data mining and EMM solution.

As marketing is becoming more strategic and requiring increased accountability, organizations are turning to EMM and data analytics to ensure that marketing dollars are spent effectively. Aprimo will resell SPSS’ suite of enterprise data mining products as an integrated component of their marketing application. Through their partnership, SPSS and Aprimo will integrate Aprimo’s industry-leading EMM software, Aprimo Marketing™, with the SPSS Predictive Marketing product and globally market and promote these offerings to targeted prospective and current customers.

“Companies that have selected solutions tactically in different parts of the marketing organization should consolidate and integrate vendors, preferably standardizing on one platform within marketing,” said Kimberly Collins, PhD, research vice president, Gartner, in a recent report. “Even greater benefits lie in aligning art and science to create synergistic benefits that enable a company to more rapidly grow revenue and customer profitability.”(1)

“We are excited to offer our customers the benefits of the leading predictive analytics offerings by integrating SPSS Predictive Marketing and our data mining workbench with a best-of-breed EMM solution,” said Jon Otterstatter, EVP, chief technical officer, SPSS. “There are tremendous benefits in allowing our customers to turn their data models into marketing strategies and campaigns with the simple click of a mouse.”

The integration of the two leading software products will provide marketers with analytical modeling and segmentation capabilities, allowing joint customers to manage multiple channels, products and offers to specialized target audiences. The partnership will also enable automated
and real-time marketing via the call center, mail and email marketing -- providing the right offer to the right target via the right channel at the right time and contact optimization capabilities to customers trying to maximize contact strategies with their customers.

“We can deliver more value and ROI to our customers by offering integrated predictive analytics software,” said Michael Emerson, chief marketing officer of Aprimo. “This partnership combines the technology of two industry leaders into a unified experience and enables our customers to do more with less and make marketing campaigns more targeted, achieving higher response rates and a better return on investment.”

For more information on Aprimo Marketing, contact Aprimo at
1-877-8APRIMO or via email at

(1) “EMM Can Be an Effective Platform for Planning and Execution,” by Kimberly Collins, Gartner, March 6, 2006.

About Aprimo

Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo Marketing™ is an integrated Enterprise Marketing Management (EMM) product for leading marketing organizations around the world. Aprimo’s technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.

Aprimo Marketing empowers the world’s leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and technology, including Bank of America, Cingular, Home Depot, Pfizer, Toyota and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit

Aprimo Marketing is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.

About SPSS Inc.

SPSS Inc. (Nasdaq: SPSS) is a leading worldwide provider of predictive analytics software and solutions. The company’s predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes, and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit


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