Anyka Selects ARM Architecture For Advanced Multimedia Processor Development

ARM926EJ-S processor to accelerate Anyka multimedia processor design with enhanced support for media-rich applications

SHENZHEN, CHINA AND CAMBRIDGE, UK – July 18, 2006 – Anyka Cayman Corporation (“Anyka”), a pioneer in mobile multimedia application processors, and ARM [(LSE: ARM); (Nasdaq: ARMHY)], today announced that Anyka has licensed the ARM926EJ-STM processor through the ARM® Foundry Program. Anyka has adopted the DSP and ARM Jazelle® technology-enabled ARM926EJ-S processor to support advanced multimedia features for consumer applications. The new ARM Powered® product by Anyka is expected to be available in Q1 2007.

As connectivity and data transfer speeds are significantly improved in mobile phones and consumer electronics, users are also expecting high-quality multimedia infotainment on their portable devices. At the same time, mobile operators and content providers are demanding end-devices that incorporate enhanced multimedia functionalities, so that they can offer new services and content for future revenue growth. The ARM926EJ-S processor features a 16-bit fixed point DSP instruction set and supports ARM Jazelle technology, which enables developers to build in the capability to run high-performance multimedia applications much faster, with minimal power consumption at lower price points.

“As we looked to incorporate enhanced multimedia features into Anyka processors, the ARM architecture stood out as the natural choice to address the market demand for media-rich applications,” said Dr. Norman Hu, CEO of Anyka. “By using ARM technology, we can also benefit from the well established ARM Connected Community, which accelerates access to all the resources we need throughout the design cycle. This plays a critical part in meeting users’ fast-changing requirements for cutting-edge consumer electronics.”

“Adding more multimedia features and functionalities into consumer electronics requires engineers to develop much more complex software for their SoC solutions. This has become one of the biggest challenges in IC design today,” said Dr. Jun Tan, president of ARM China. “ARM is committed to helping Partners such as Anyka to develop world-class SoC products, as the provider of technology that lies at the heart of the consumers’ digital world.”

The ARM926EJ-S processor supports all major operating systems including Symbian OS, Windows CE and Linux, which makes it an ideal choice for communications and multimedia applications. The ARM926EJ-S processor is a single-chip MCU, DSP and Java solution that can greatly benefit engineers by reducing development costs and shortening development cycles.

About Anyka
Anyka Cayman Corporation (“Anyka”) is a fabless design house, which was founded in Silicon Valley by a group of industrial veterans. With years of experience and vision into the industrial mega trend of the mobile communication, Anyka has developed to be one of the pioneers in mobile multimedia area. It is one of the major vendors of mobile multimedia application processor. Anyka attracts a group of world-class R&D engineers. And most of its partners and customers are leaders in the mobile communication industry. Presently Anyka, along together with cellular phone makers, network equipment providers, mobile operators, and content providers, are pushing out next generation solutions of mobile multimedia products. More information on Anyka is available at http://www.anyka.com.

About ARM
ARM designs the technology that lies at the heart of advanced digital products, from mobile, home and enterprise solutions to embedded and emerging applications. ARM’s comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, 3D processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company’s broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

ENDS

ARM, ARM Powered and Jazelle are registered trademarks of ARM Limited. ARM926EJ-S is a trademark of ARM Limited. All other brands or product names are the property of their respective holders. “ARM” is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; AXYS GmbH; ARM Embedded Solutions Pvt. Ltd.; and ARM Physical IP, Inc.

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