New Starbucks Card Features Braille Lettering, Extends the Starbucks Experience

Now available in Starbucks stores across the U.S. and Canada for a limited time

WHAT: Extending the Starbucks Experience to our customers, recognizing and responding to their unique preferences and needs, Starbucks introduces a card featuring the word “Starbucks” in Braille. The Card is now available in participating Starbucks stores in the U.S. and Canada for a limited time and online at StarbucksStore.com while supplies last.

Starbucks has taken a number of steps to make stores more accessible and welcoming to customers. From store design to retail training to world-class customer service, Starbucks seek to provide partners (employees), customers and the communities with the best possible Starbucks Experience. In the U.S., large print Braille menus have been available upon request at participating stores since 2008.


WHEN: Available now

WHERE: Participating Starbucks stores across the U.S. and Canada (while supplies last) and online at Starbucksstore.com.

ASSETS: Photography provided by Starbucks.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at
www.starbucks.com.