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AWOX Introduces World’s First DMA / Home Media Server Reference Design Based On Ti’s Davinci™ Technology


New SALAI Reference Design from AWOX to be Produced by Thomson Allows ODMs to Develop Next Generation Networked Entertainment Devices in Record Design Cycle Time

HOUSTON and MONTPELLIER, France (April 24, 2006) - AWOX, a leader in the home networking market, today announced the availability of SALAI, an advanced digital media adaptor (DMA) and Home Media server reference design based on TI’s DaVinciTM technology. SALAI will be produced in Thomson’s facility at Batam Indonesia for ODM’s next generation digital media adaptor devices. Leveraging TI’s fully programmable TMS320DM644x processors based on DaVinci technology and TI’s WLAN development kit for consumer electronics, AWOX has integrated its highly flexible UPnP (Universal Plug and Play) compliant software architecture on SALAI, enabling OEMs to get to market quickly with robust and interoperable innovative digital media solutions. With the SALAI complete hardware and software platform, a flexible turn-key solution is now available to manufacturers to easily develop software plug-ins in order to customize advanced feature sets based on the requirements of their customers.

“Whenever a manufacturer wants a solution that offers seamless connectivity for networked audio and video content anywhere in the home, AWOX software based architecture facilitates it,” said Alain Molinie, CEO of AWOX. “With DaVinci technology, TI has brought all of the pieces together on one DSP platform giving us a neatly packaged end-to-end solution that is available today. Also, because DaVinci technology supports all major codecs, it has allowed us to offer greater capabilities like high definition (HD) video, gaming, video on demand (VoD) and personal video recording (PVR) on a single device.”

AWOX’s reference platform is capable of supporting MPEG-2 1080iHD, WMV9/VC-1 and MPEG4 ASP in 720p format. A wide range of advanced coding technologies such as MPEG-1, MPEG-2 MPEG-4, DivX, Nero, H.264, WMV9 and VC-1 are also supported in standard definition format. In addition, the solution includes an HDMI port and supports both Internet Protocol (IP) DVB-T networks, allowing OEMS to develop hybrid products very quickly. By offering a complete reference platform that includes a hard disc drive, an LCD connector, USB 2.0 OTG standard support, a wide variety of peripheral sets, (memory card, compact flash) and transcoding capabilities, SALAI addresses the interoperability challenges OEMs are facing in shaping digital convergence in the home.

“We are delighted to have Thomson manufacturing SALAI, a new reference design based on DaVinci technology from Texas Instruments and very excited by our collaboration which will enable AWOX to market high tech products produced with high quality,” said Alain Molinie. “With its inherent flexibility and connectivity, SALAI addresses the key requirements of triple play service delivery at an affordable price point,” he continued.

“The inherent integration of DaVinci technology translates into quicker time-to-market as well as a reduced bill of materials (BOM), enabling companies like AWOX to meet product price points with appropriate margins,” said Arnaud Duclap, business development manager for TI’s DSP group in Europe. “In addition, TI’s CE WLAN DK 1.0 for stationary platforms seamlessly connects to DaVinci technology and allows manufacturers to easily embed full-featured WLAN into their products that meets the performance needed for multimedia throughout the home.”

TI’s TMS320DM644x Processors Based on DaVinci Technology Reduce System Cost
The TMS320DM644x architecture is a highly integrated system-on-chip (SoC) that has absorbed many of the external components required for digital video, dropping hardware bill of materials by as much as 50 percent. The DM644x devices are based on TI’s performance-leading TMS320C64x+TM DSP core, an ARM926 processor, video accelerators, external memory/storage interfaces and networking, video and audio peripherals that match consumer entertainment equipment specs. TI’s DaVinci technology is the industry’s first platform optimized for streaming video, image and audio performance. With limitless scalability options, DaVinci technology helps streaming media manufacturers keep up with their ever-evolving industry.


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