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Avnet Electronics Marketing Launches "Rock the ReTweet" Twitter Campaign


PHOENIX -- It’s election time, and Avnet Electronics Marketing is blazing our own campaign trail to get our Twitter followers to Rock the ReTweet. Every week in November @AvnetDesignWire Twitter followers will get the chance to win a 5th generation 16GB iPod nano, just for re-tweeting @AvnetDesignWire’s tweets.

“Avnet’s customers are increasing their use of social media to engage with us,” said Ian Basey, vice president of Marketing for Avnet Electronics Marketing Americas. “Whether it be through RSS feeds, our technical forums, or @AvnetDesignWire, we’re completely embracing the two-way communication that social media provides.”

The @AvnetDesignWire Twitter feed delivers the latest information from Avnet Electronics Marketing. From business news to new product announcements to upcoming training events and videos, this feed delivers everything design engineers need to know in 140 characters or less. Avnet’s Rock the ReTweet campaign begins November 1, 2010, and ends November 28, 2010. One winner will be announced each Monday. For full details, visit the official rules page.

About Avnet Electronics Marketing
Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group’s website is located at

About Avnet, Inc.
Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers in more than 70 countries worldwide. Avnet accelerates its partners’ success by connecting the world’s leading technology suppliers with a broad base of more than 100,000 customers by providing cost-effective, value-added services and solutions. For the fiscal year ended July 3, 2010, Avnet generated revenue of $19.16 billion. For more information, visit


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