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Successful Retail and Restaurant Loyalty Marketing Program Company Announces New Firefly Rewards™


ORANGE COUNTY CA– Business Builder Alliance, Inc., based in Rancho Santa Margarita, California announces the exciting re-branding of PointsTrax™ to Firefly Rewards™.

Read Clarke, CEO says, “The change is not just cosmetic. It includes significant system enhancements to increase sales and generate higher customer participation in our successful retail and restaurant loyalty program”.

Firefly Rewards™ provides restaurants, local retailers, golf courses, boutiques, spas and small business service providers with a fully customized points and rewards system which is similar to loyalty programs offered by larger competitors, but at a fraction of the cost.

In addition to an easy-to-use points tracking system that rewards loyal patrons, Firefly Rewards™ delivers an email and text-messaging platform so stores and restaurants can stay in touch with their best customers. Firefly Rewards™ drives new traffic and builds a proprietary data base of loyalty program customers.

To ensure consumers join easily, there are no membership cards. Customers simply provide their phone number after they spend to collect reward points. These points can only be redeemed at the restaurant or shop at which they were issued to ensure maximum loyalty and repeat consumer visits.

”We looked at successful companies like TGI Fridays®, Best Buy®, Staples® and Applebee’s® and developed a similar system for smaller restaurants and retailers,” said Clive Buckley, COO. He added, “We make it easy for companies who can’t afford to build and manage their own loyalty marketing program.”

Firefly Rewards™ makes a merchant’s existing promotions and advertising more effective because when consumers respond to an advertisement or coupon offer, they will willingly join the rewards program and then be incentivized to make future visits.

Small business owners are cost-conscious. The Firefly Rewards system is low-priced and risk free. There are no contracts or long-term commitments. Merchants may cancel at anytime.

Since 2008, BBA has developed loyalty programs and communication systems for local restaurants and retailers. For additional information visit .


 Firefly Rewards
 Restaurant programs
 Loyalty programs
 Small business
 Points and Rewards system

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