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Tektronix Takes Home 2009 Communications Solutions Product of the Year Award


Sentry Recognized for Outstanding Innovation Second Year in a Row

BEAVERTON, Ore. - Tektronix, the leading provider of digital content monitoring solutions, today announced that its Sentry® digital content monitoring solution, part of its Mixed Signals family of products, has won the Technology Marketing Corporation’s (TMC) 2009 Communications Solutions Product of the Year Award for the second year running. The Communications Solutions Product of the Year Award recognizes the vision, leadership, and thoroughness that are characteristics of the prestigious award.

“Tektronix has been recognized with a 2009 Product of the Year Award for their admirable efforts in the advancement of video communications,” said Rich Tehrani, CEO, TMC. “Sentry has shown benefits for its customers and provides ROI for the companies that use it. Congratulations to the entire team at Tektronix. I look forward to more innovative solutions from them in the coming year.”

Sentry was honored in particular this year for its upgraded audio monitoring capabilities that enable video service providers to measure the loudness of TV commercials and programs in real time. This upgrade has proven particularly important this year as Sentry is the only scalable and cost-effective monitoring solution that addresses the requirements of the Commercial Advertisement Loudness Mitigation (CALM) Act. The CALM Act would require video service providers to ensure that commercials be no louder than the programs they accompany. The CALM Act has been passed by the House of Representatives and the Senate Commerce Committee, and is currently with the full U.S. Senate where passage is expected.

“Winning TMC’s Product of the Year award for the second consecutive year really speaks to the continued commitment to product innovation that our team strives to maintain,” said Eric Conley, Vice President, Video Network Monitoring, Tektronix. “Sentry’s success is measured not only by the many prestigious industry awards it has received, but also by our customers’ satisfaction with using Sentry to ensure the picture and sound quality of their video services. With nine of the nation’s 10 largest cable television operators as customers, we remain market leaders and more committed than ever to keeping our monitoring solutions on the cutting edge.”

The Communications Solutions Product of the Year Award recognizes the most innovative products and services brought to market from March 2008 through March 2009. The 2009 Communications Solutions Product of the Year Award winners are published on the INTERNET TELEPHONY and Customer Interaction Solutions Web site.

About the Sentry Monitoring Solution

Sentry is a comprehensive content monitoring solution for cable, telecom, IPTV and other video service providers. Sentry enables the early detection, diagnosis and repair of video and audio errors (i.e., video freeze, macro-blocking, loss of audio, etc.) whenever or wherever they occur in the network, so service providers can deliver services with excellent quality, thus ensuring an optimal quality of experience (QoE) for subscribers. Sentry accomplishes this through its unique combination of unprecedented visibility into network anomalies at the IP and MPEG layers, scalability to monitor every program in the network and its real-time, 24/7 operation. Sentry is proven in deployments with service providers worldwide, including nine of the top 10 U.S. cable operators.

For more information visit or call 310.227.8620.

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About TMC

Technology Marketing Corporation (TMC) is a global, integrated media company helping our clients build communities in print, in person and online . TMC publishes Customer Interaction Solutions , INTERNET TELEPHONY , Unified Communications , and NGN magazines. TMCnet, TMC’s Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,500 in Quantcast’s Top U.S. sites, placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces ITEXPO ; 4GWE Conference and M2M Evolution (in conjunction with Crossfire Media); Digium|Asterisk World (in conjunction with Digium); and Smart Grid Summit (in conjunction with Intelligent Communication Partners). TMC serves other communications market segments with the Cloud Communications Summit (in conjunction with Light and Electric); CVx ChannelVision Expo (in conjunction with Beka Publishing); and MSPWorld ™ (in conjunction with the MSP Alliance).

TMC also serves technology professionals with industry-specific Web sites: InfoTech Spotlight, 4GWE, M2M,, Smart Products Ecosystem,,, Satellite Spotlight,,, Business Video,, and

For more information about TMC, visit .

About Tektronix

Mixed Signals was acquired by Tektronix in May 2010. As an industry-leading innovator of digital content monitoring solutions, Tektronix enables video service providers to proactively identify, diagnose and repair picture and audio quality errors that degrade the television viewing experience. For more than sixty years, engineers have turned to Tektronix for test, measurement and monitoring solutions to solve design challenges, improve productivity and dramatically reduce time to market. Tektronix is a leading supplier of test instrumentation for engineers focused on electronic design, manufacturing, and advanced technology development. Headquartered in Beaverton, Oregon, Tektronix serves customers worldwide and offers award-winning service and support. Stay on the leading edge at


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