National Geographic Kids and SUBWAY® Restaurants Team Up On Point-of-Purchase Promotion, Contest

NEW YORK - National Geographic Kids magazine today announced a collaboration with SUBWAY® restaurants. The SUBWAY KIDS™ Taste for Adventure campaign includes an international kids’ meal promotion and a family adventure contest to celebrate exploration and the outdoors.

Themed for young explorers, a variety of National Geographic Kids-branded toys will be available in SUBWAY FRESH FIT FOR KIDS™ meals starting today, while supplies last. In addition to this point-of-purchase promotion, kids can enter to win a trip for four to Alaska, courtesy of National Geographic and SUBWAY®. The campaign is supported by an integrated advertising program, including a cover wrap on National Geographic Kids magazine, themed cards in the magazine and a robust microsite on kids.nationalgeographic.com.

In each SUBWAY FRESH FIT FOR KIDS™ meal, customers will receive a fun adventure toy from National Geographic Kids, such as a compass, endangered species expedition map, adventure journal, adventure hat, step tracker or adventure holder — cool additions to any budding explorer’s expedition kit.

For a chance to win the fun-packed National Geographic expedition, SUBWAY® restaurants and National Geographic Kids are asking kids to share their greatest adventure ever (past, present, or even future dream adventure). To enter, kids must write an original personal essay of 100 words or less describing their greatest adventure. One winner will receive a trip for four to Alaska to look for humpback whales, check out enormous glaciers and hike along sparkling salmon streams. No purchase is necessary. The contest, which ends Oct. 31, 2009, is open to legal residents of the United States (excluding Puerto Rico) ages 6-14. Complete rules and details are online at http://kids.nationalgeographic.com/contests/tasteforadventure.

Double-sided activity cards that offer tips and activities for young explorers are included in the August issue of National Geographic Kids magazine, and custom Puzzler games are online at http://kids.nationalgeographic.com/Games/PuzzlesQuizzes/Subwaykids.

“We are thrilled to team up with SUBWAY® restaurants on this adventure campaign,” said Stephen Giannetti, senior vice president and group publisher of National Geographic magazines. “Daring kids to explore, National Geographic Kids makes learning about the world fun and engaging for the entire family, whether on the road or sitting around the kitchen table.”

“SUBWAY® is really excited about this promotion,” said Heather Pastir, Subway’s senior brand manager for Kids & Family. “This partnership exemplifies our goal in delivering something fun for kids, with a healthy active lifestyle message.”

About National Geographic Kids Magazine
National Geographic Kids, a multitopic, photo-driven magazine for 6- to 14-year-olds, empowers its readers by making it fun to learn about the world. It has received numerous industry awards, including the Periodical of the Year award in 2005 and 2006 from the Association of Educational Publishers. Published 10 times a year, National Geographic Kids has a circulation of 1.2 million and is available by subscription for $19.95 a year and on newsstands for $4.99 a copy. Its Web site is at kids.nationalgeographic.com.


About SUBWAY®
The SUBWAY® restaurant chain is the world’s largest submarine sandwich franchise, with more than 31,000 locations in 90 countries. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey — one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® chain was named the No. 1 franchise opportunity and the No. 1 global franchise opportunity by Entrepreneur magazine in its Annual Franchise 500 Ranking for 2009. For more information about the SUBWAY® restaurant chain, visit www.subway.com. SUBWAY® is a registered trademark of Doctor’s Associates Inc.