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Robert Hooven Becomes a Crowd Scientist - Joins Crowd Science to Help Media Companies and Brands Gain Consumer Insight and Develop In-Depth Online Audience Profiles


June 16, 2009 - Silicon Valley, California. Mr. Hooven comes to Crowd Science from comScore, where he was senior vice president of sales for the comScore M:Metrics division. Robert is joining Crowd Science as Vice President of Sales. He was motivated by a desire to bring Crowd Science’s audience measurement platform to the thousands of media and corporate web sites needing verifiable, in-depth demographic and psychographic visitor profiles for high-value advertising and product sales growth.

“Bob is a proven startup veteran”, said John Martin, Crowd Science’s CEO. “He is a serial entrepreneur with successful IPOs and acquisitions under his belt. Bob has a customer centric point-of-view that will serve Crowd Science and the companies who use our platform well. He aggressively drove revenue and customer growth at M:Metrics, which led to the quick acquisition by comScore. Before M:Metrics, Bob was head of sales for the Forrester High-Tech Group in the Western Region. During the early internet buildup, Bob started and built the sales organization at Nielsen//NetRatings, where he helped develop the then nascent Internet measurement industry. On top of all that, we especially like that Bob played collegiate rugby and learned the art of full contact sport at a formative age”. Robert has a Bachelor of Science in Business Administration from Norwich University.

July Webinar Featuring Robert Hooven:

Title: Punching Up your Audience Profiling
- When: 9 July 2009 at 2:00PM EDT, 11:00AM PDT
- Who: Robert Hooven, Vice President of Sales for Crowd Science
- Why: Learn About Deep Vertical Demographics
- Where:

About Crowd Science:
Crowd Science was formed by experts in online market research and audience measurement with a mission to “raise the bar” in the measurement of online populations. Their goal is to help web properties understand all facets of their audience through rigorous, verifiable interactive research. The company has developed an advanced platform for audience measurement and real-time survey research. The results are compelling: Crowd Science currently has several thousand active sites within their open research network.


 online audience research
 audience measurement
 site demographics
 online surveys
 robert hooven

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