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Eloqua Launches Free Implementation Service


- Fast and Free Implementation Program Allows Certified Partners to get Eloqua Express Up and Running in Less than a Week -

VIENNA, VA – Eloqua, the industry leader in marketing automation today announced the launch of a complimentary implementation service program that accelerates and simplifies the deployment of Eloqua Express, part of the company’s award winning marketing automation platform, Eloqua Conversion Suite.

Designed for quick set up and included for free as part of an Eloqua Express subscription, the service is ideally suited for marketers who only need basic configuration. By working with a certified Eloqua partner, companies can have automated marketing programs running inside a week.

The new service is based on Eloqua’s signature SmartStart program, which launched last year to help customers implement marketing automation programs within five days. With more than 100 SmartStart customers now up and running, Eloqua stands behind the program with the industry’s only money back guarantee. The SmartStart service is incrementally priced for customers who decide they would like to migrate from the basic implementation service to SmartStart.

“We understand the unique needs of Eloqua Express customers and offer this no-cost option for those with straightforward requirements. Our experience with more than 500 customers allows us to offer an accelerated implementation program that we think will be especially appealing to those who assume Eloqua is out of their price range,” said Paul Teshima, senior vice president of client services for Eloqua. “We have a solution and option for every type and size of company out there. Any company can now have best-of-breed marketing automation software. They do not have to settle for less because of price.”

Marketers can leverage the expertise of certified Eloqua consultants to implement the free and basic program or SmartStart, which offers the added value of quality assurance checkpoints and intelligent best practices.

“Eloqua is setting the bar for the marketing automation industry,” said David Lewis, founder and president, DemandGen, an Eloqua certified partner. “Unlike competitive free offerings, this program pairs customers with certified Eloqua experts to ensure they get the most out of their investment in marketing automation. We are already working with a client on this new Eloqua Express implementation program—helping them build their first nurturing program, teaching them how to design and implement a lead scoring system, and providing valuable insight in terms of their overall marketing success planning.”

Quick Deployment, Cost Effective
Through the basic implementation and SmartStart programs, Eloqua configures the essential elements of smart and effective marketing programs. These essentials include:

* Website Tracking
* Email Marketing and Subscriptions
* Landing Pages
* Reporting
* Access to Eloqua’s Best Practice Library
* One-Click Standard CRM Integration
* 3-Touch Lead Nurturing Program
* Lead Scoring Strategies

About the Eloqua Conversion Suite
Eloqua Conversion Suite, which is available in Enterprise, Team and Express versions, meets the needs of a wide range of businesses, from small companies to global enterprises. It is the industry’s leading family of integrated demand generation applications for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua automates and integrates the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

About Eloqua
Eloqua is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company’s mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as American Express, AON, Apple, Cognos, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers’ “Digital Body Language”, thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email


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