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Marketing Strategies for Social Networks


As Social Networking continues to increase in popularity, and is becoming a premiere form of communicating with others, businesses are adapting their marketing strategies, also known as, social media marketing, to the way purchasing decisions are being made today:

“Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twittering, social media on the Internet is the most promising new way to reach customers”. (Available in downloadable digital book format at Marketing to the Social Web: How Digital Customer Communities build your business by Larry Weber, 1st and 2nd Edition, are books that outline a variety of marketing strategies for doing business in the world of social networking.

Reportedly, with as many as 850 individual social networking communities now online and expected to grow into the thousands within a year, an increasing number of businesses are launching their marketing campaigns on these websites. In addition, marketing budgets must address the fact that approximately 80 to 85% of buyers begin their search online.

Marketing to the Social Web, 2nd Edition tackles these issues by including how companies can measure the effectiveness of their social media campaigns, as well as, how marketing to mobile social media will grow into an effective practice in the near future.

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