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JWT Canada Partners with Edentity to Implement Agility CMS for Clients


TORONTO ON – April 20, 2009

JWT Canada, subsidiary of WPP, one of the world’s leading advertising agencies, has partnered with Edentity to deliver websites for their clients on the Agility Content Management System (CMS) platform.

The Agility CMS platform is a framework for building websites and an online tool for managing the content. The Edentity team will work with JWT teams to implement the system based on designs and functional requirements provided.

Artin Youssefian, Digital Strategy Director at JWT said, “The Agility Content Management System is a robust, scalable system that gives us complete creative freedom. Combining this with the ease of use for non-technical users makes it a valuable tool for delivering increasingly complex websites for our clients. The Edentity implementation team is a pleasure to work with and has demonstrated a professional approach to CMS implementation under tight timelines.”

Michael Assad, CEO of Edentity was quoted as saying, “We are thrilled to be working with one of the top advertising groups in Canada. This partnership demonstrates the strength of online advertising and the rising prominence of content management solutions.”

Agility CMS is currently powering JWT client site and the recently updated JWT Canada website.

About JWT Canada
JWT Canada, celebrating its 79th anniversary this year, is Canada’s oldest advertising agency brand, and is part of the 4th largest full-service network in the world. As the Cassies most awarded Agency, JWT Canada excels at creating ideas that Canadians want to spend time with - consistently delivering unprecedented results on famous brands. JWT Canada’s parent company is WPP (NASDAQ: WPPGY).

About Edentity Web Systems
Edentity is a Microsoft Gold Certified Partner that specializes in Web content management solutions, Web site back-end systems and custom Web applications. They apply Web technology solutions to well-defined business problems. Some software development companies will charge thousands of dollars to learn your business and tell you what you already know. With Edentity, you tell them what you need and they build it. Edentity is on the Profit Magazine list of the 50 fastest growing companies in Canada. Their clients include Cineplex Entertainment, Corus Entertainment, Peel Regional Police and McCain.

About Agility
Agility is a Web content management system for creating and managing vibrant, feature-rich Web sites. It is a framework for rapidly building sites to any design specification. It is a web-based tool for entering and editing content efficiently, streamlining multi-language requirements, maximizing search engine optimization, and more. Agility is available as a hosted service which, saves you the cost and overhead of managing the system in-house. It is a mature product developed by Edentity Web Systems and it is running sites for Corus Entertainment, Cineplex Entertainment and Uncle Ben’s.



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