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Telenor is changing - launches new brand identity


(Fornebu, 9 February 2006) On Thursday, Telenor launched a new visual profile. A symbol of movement and change, the new logo signals the ongoing work of strengthening customer orientation in all parts of Telenor. The new Telenor brand identity also stands out in a competitive international market.

Coinciding with the launch in Norway, the Telenor companies Sonofon and Cybercity in Denmark and Pannon in Hungary have adopted the same visual profile. The companies maintain their strong brand names. The launch of Telenor’s new brand identity is a milestone that marks that Telenor has become a major international group. Telenor is growing rapidly abroad, and more than half of the Group’s employees now work outside Norway.

“Telenor is changing. For 150 years Telenor has pioneered communications technology. We are building on this experience as we strengthen our international footprint. We have become a major international player, but with the same focus as we have always had: Helping people to communicate. Our new brand reflects this ambition and our new logo is a symbol of movement and change. Today’s launch is not just about changing our visual identity, but about changing the way we meet and service our customers. A new logo and graphical design by itself will not determine our reputation, but I strongly believe that our new brand will inspire us in our ongoing efforts to deliver even better services to our customers,” said Telenor’s President and CEO Jon Fredrik Baksaas.

The new profile will be visible on several Telenor buildings, cars, stores and Internet sites from Thursday. Other signage and material will be upgraded over the next few months.

In addition to its companies in Norway, Denmark and Hungary, Telenor has a portfolio of brands that are strongly positioned in their own right. Market requirements will decide if and when any changes in visual profile will be implemented in other Telenor operations.

“Establishing a common profile and mindset across operations also strengthens each operation’s ability to develop local competitiveness through exchange of competence across companies, countries and regions. This ability is one of the most important success criteria in today’s tough international competition,” said Jon Fredrik Baksaas.

Telenor’s new graphical profile has been developed by Keshen Teo, Creative Director at London-based Wolff Olins.

The new logo may be downloaded from


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