When Should Companies Start Planning for the Upturn? Deloitte Debates

Keep hunkering down or shift forward?

NEW YORK

What: “Keep hunkering down — or shift forward? When is the right time to start planning for the upturn?”

Who: Jessica Blume, principal and national managing director, Clients and Industries, Deloitte Consulting LLP

When: Available immediately

Where: www.deloitte.com/us/upturndebate

Details: The economy is still deep in the downturn and — for some businesses — it will get deeper still. However, some companies are already preparing for the eventual upturn that will be loaded with both risk as well as opportunity. In this series of Deloitte Consulting Debates, Deloitte consultants provide insight and analysis on whether companies should already be planning for the upturn or whether they’re better off hunkering down and riding out the economic storm.

“The downturn isn’t over. Not even close. But experienced leaders know strategy can’t be turned off and on like a light switch,” said Blume. “It takes time to shift big organizations into effective action, much like it takes planning to prepare for a storm.”

Blume is available to provide further analysis and context. In addition, Deloitte Consulting sectors leaders are also available to discuss the viability of upturn strategies within their specific industries, including the Life Sciences, Technology, Media & Telecommunications and the Consumer Products sectors.

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