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Public Relations Goes Social – Companies Communicate With Clients Using Social Networks


April 1st , 2009 NYC, New York – Public relations campaigns have always been one of the main streams a medium, or large business would use to reach out to their prospective clients. The idea is simple: Get inside the everyday life of potential clients, without making it look like an ad, using a clever trick or two, at times.

As the Internet progresses, more companies are finding out that their best target audience could be regular participants in an industry-related social network or a blog. This makes it incredibly easy for just about any company to deliver their message to their target audience, with laser precision.

This new opportunity gave birth to a totally new way of performing public relations. Aptly named “Social PR” or “Social Public Relations”, this marketing field is quite new, but is quickly proving to be one of the most viable ways for promoting a business today.

One agency taking this new field very seriously is Grindvision. Grindvision (, an agency that specializes in this new form of Public Relations, is pioneering the way businesses communicate with perspective clients over Social Networks and Blogs

Contrary to all the cynics who say that all businesses and brands need to be on social networks, The Grindvision Team believes that being on Social Networks in this day and age just isn’t enough.

As their CEO Steve Weiss puts: “It is a waste of time for all businesses to have accounts on social networks like Twitter, or Facebook if there is no consistent message or engaging content that interests the masses” Weiss says. “We deliver the press, create the stories, the videos and the interest to help brands figure who the actual influencers in their niche are. These influencers are the people who are going to use their platform, whether a blog, a social network, or a web site - to write stories and talk about their product.”

Essentially, the goal in most campaigns is to find those influencers and then figure out creative ways to engage them, thereby increasing the awareness of the company brand and bypassing the block people have nowadays for blatant advertising.

For more information about Grindivision and social PR, visit



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