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ApexTwo to Speak on Marketing Automation at Software Business Magazine’s Annual Conference for Software Executives


Brian Briggs, Managing Director of marketing automation specialist ApexTwo, will be a featured speaker at Software Business Magazine’s SaaS & SLAM 2009, where he will present “Triumph and Pain in Utilizing Marketing Automation to Improve Sales.”

Chicago, IL – March 31, 2009 – ApexTwo, online marketing automation, CRM and lead generation specialists for small and midsized businesses, announced today that it will be a featured speaker at Software Business Magazine’s SaaS & SLAM 2009 where it will present client experiences in implementing demand generation and CRM automation techniques that increase sales. Scheduled for April 28 in Boston, this conference brings together experts in all areas related to marketing, selling and licensing software and Software as a Service (SaaS), for the purposes of sharing best practices knowledge.

Despite the newness of marketing automation technologies, first-movers are already reaping early rewards and causing an explosion of new products to enter the market. “Companies are beginning to recognize that putting process automation in place for demand generation and nurture marketing can be one of their best investments in today’s tough economy,” said Brian Briggs, Managing Director of ApexTwo. According to industry watchers such as the Demand Gen Report and, close to 1000 new installations were undertaken in the last year alone.

About ApexTwo
ApexTwo helps small and mid-market companies grow revenue through the deployment of strategies and technologies for online marketing, sales automation, and CRM, with less risk and lower cost. With core strengths in marketing strategy development, online / offline lead generation programs, sales and marketing automation, and Blue Ocean Strategy for creating new markets, ApexTwo has proven methods and structured programs that produce outstanding results without crushing your budget. More at

About Software Business Magazine’s SaaS 2G & SLAM 2009
SaaS 2G & SLAM 2009 is focused on developing, managing and expanding software as a service strategies and the successful business development models, sales strategies, growth opportunities and marketing issues facing software companies. This two-day conference, April 28-29 in Boston, Mass., is designed for CEOs, presidents, vice presidents, division directors and managers of SaaS and software companies. A downloadable brochure is available at:


 demand generation
 lead generation
 online marketing

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