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BRAVIA™ goes eco: Sony debuts greenest ever TV range


Now you can cut your carbon footprint while enjoying your favourite TV shows in sparkling Sony Full HD. For Spring 2009, Sony introduces the greenest-ever BRAVIA™ LCD television line-up. Consuming an average of 20-30% less power than last year’s BRAVIA™ range, the new line-up cuts household energy bills without compromising superlative Full HD picture performance.

The new eco-friendly BRAVIA™ line-up is headed by the innovative WE5 series that sets new standards for energy efficiency. Packed with power-conserving features, the strikingly styled LCD TV consumes over 50% less power than its predecessor.

Available in two screen sizes (40-inch, 46-inch), the new BRAVIA™ WE5 series is one of the most energy-efficient HD televisions available. Key to its remarkable energy saving performance is a new micro-tubular Hot Cathode Fluorescent Lamp (HCFL) backlight that boosts efficiency without compromising superb BRAVIA™ picture quality.

The WE5 marks the debut of other energy saving innovations. It’s the first BRAVIA™ with an intelligent Presence Sensor that detects the body heat and movement of anyone sitting within normal range of the screen. If the viewer leaves the room – to answer the door or during a commercial break – the sensor activates an energy-saving ‘picture off’ mode, while leaving TV sound on. The picture turns back on as soon as the viewer re-enters the room. If no movement is detected in the room – perhaps when you’ve fallen asleep in front of the screen – the set automatically switches to standby after 30 minutes.

It’s also the first BRAVIA™ with a new Energy Saving Switch that cuts electricity bills still further. Other televisions draw a small amount of power when they’re in standby or even when switched off. Flipping a conveniently-placed switch on the WE5 turns the set off completely. Switch back on again and the TV returns immediately to its previous state. It’s a smarter, more convenient alternative to manually unplugging the TV when it’s not in use.

The WE5 includes a unique easy-to-use electronic on-screen operation manual that reduces the need for printed paper instructions.
Aside from its eco credentials, the WE5 series delivers effortless picture performance with your favourite movies, TV broadcasts and games. The Full HD 1080p LCD panel is complemented by Sony’s new BRAVIA Engine™ 3 that cleans, filters and optimises image data to reduce picture noise while boosting contrast and colour range. Motionflow 100Hz technology with Image Blur Reduction doubles the displayed frame rate for smoother, sharper sports and fast-moving action scenes.

“Sony consistently leads the way in reducing the environmental impact of its televisions and other electronic products”, says Hiroshi Sakamoto, Vice President, TV Marketing Europe. “As the remarkable WE5 demonstrates, this year’s BRAVIA™ line-up doesn’t just look and perform better than ever before. It’s an emphatic statement that Sony is serious about cutting the environmental footprint of everybody’s home entertainment experience.”


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