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ApexTwo to Assist Lincoln Media Services with New Online Marketing Strategy, Website and Lead Generation Campaigns


ApexTwo announced today that it has been engaged by Lincoln Media Services to provide leadership in formulating and executing a new online marketing strategy for growing their media services business. In addition to the strategy work, ApexTwo will create a new website presence, implement a new CRM system and execute several new online marketing campaigns.

Chicago, IL – March 10, 2009 – ApexTwo, online marketing automation and lead generation specialists for growing businesses, announced today that it has been engaged by Lincoln Media Services (LMS), a ten year old, Chicago-based media management agency, to assist them in formulating and executing new online marketing and sales management solutions in support of their 2009 strategic plan to grow their company.

As part of the engagement, ApexTwo will assist LMS in reformulating their value proposition, creating a new, advanced website focused on communicating their new message, and the implementation of lead generation and capture systems in order to facilitate growth within their direct client market.
“LMS has been a quiet innovator in the direct response TV advertising market,” said Brian Briggs, Managing Director at ApexTwo. “LMS has a unique approach that uses both “per action” and “paid” advertising in a way that limits a client’s initial cost and risk while providing a more predictable return over the long run.”

LMS’s new website will be refocused in a way that more immediately conveys their value proposition to prospective clients. Utilizing an approach proven out in client situations over the last two years, ApexTwo will also implement cutting edge lead generation and nurture marketing processes that utilize its Lead Capture solution for bringing leads into a SugarCRM sales management system.

“ApexTwo has already been instrumental in helping us think through some new cost-effective strategies for client acquisition through online marketing,” said Gary Jones, President of Lincoln Media Services. “We think this new online marketing strategy, combined with our unique products, will be a winning ticket even in this tough economy.”

About ApexTwo Inc.
ApexTwo is focused on the front end of business, providing high-value services that range from the creation of traditional and Blue Ocean marketing strategies right through to the implementation of cost-effective solutions and programs for online and offline lead generation, marketing automation, and CRM integration. More at

About Lincoln Media Services
Lincoln Media Services is a media management agency that helps direct marketers achieve new revenue streams through an innovative method for introducing direct response television advertising in a way that limits risk and up-front costs. More information by contacting


 demand generation
 lead generation
 online marketing
 marketing automation

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