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The Leading Performance Based Ad Network in Latin America launches Directa Networks


Digital Ventures Launches Directa Networks

The Leading Performance Based Ad Network in Latin America

Digital Ventures (, the leader in performance based online advertising in Latin America announced the launching of Directa Networks.

Directa Networks is the most established and reputable performance based ad network in Latin America serving more than 1.8 billion impressions per month through top tier Publishers with a Spanish and Portuguese audience, including US Hispanics.

With over 500 advertisers, and more than 1,500 offers, Directa Networks offers online publishers the ability to create reliable new revenue opportunities for their local and international inventories. According to Digital Ventures Director Ariel Arrieta “Thanks to our local sales force located in our offices in Mexico, Brazil and Argentina and thanks to our sophisticated predictive optimization technology and inventory management, our publishes are monetizing their unsold international inventory getting High eCPMs and High inventory fill % through Premium quality local & regional advertisers¨.

At the same time, for marketers seeking measurable results, Directa Networks delivers the best value for the ad dollar through a combination of performance based pricing, advanced targeting capabilities, and rigorous network quality control.

A very strong growth is expected for Directa Networks this year, according to Ariel Arrieta “Directa Networks will serve and manage over 15 billion monthly impressions by the end of 2006 through their revenue sharing business model”.

Luciana Seclen
Sales Manager
Phone: +54-11 4857-3440 x 42

Pablo Potente
Business Development Manager
Phone: +54-11 4857-3440 x 43

About “Digital Ventures”:

Digital Ventures is a privately held group focused in online marketing and advertising in Latin American and US Hispanics markets. With 38 employees, offices in Argentina (HQ), Mexico and Brazil, the company has experimented an exponential grow in the last years. As a pioneer of the performance-based advertising model in Latin America, “Digital Ventures” provides the most comprehensive portfolio of online advertising solutions: “Directa Netwokrs” (Performance Based Ad Network), “Digital Media” (Custom Media Buying), and “InZearch” (Search Engine Marketing).



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