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NUTS Named Britainís Number One Menís Lifestyle Site by Hitwise

WEBWIRE has taken the number one spot in the Hitwise UK Online Performance Awards 2008, as the most popular menís lifestyle site in Britain. The 2008 Awards, announced today, saw ranked number one based on market share of UK visits among all websites in the Hitwise Lifestyle Ė Menís Sites category.

The annual Hitwise UK Online Performance Awards recognise excellence in online performance through public popularity, awarding websites in more than 50 key industries online. Results of the Hitwise UK Online Performance Awards are based on the Internet usage of more than 8 million UK Internet users with winners receiving the greatest market share of visits throughout 2008 in their online industry.

Nuts publishing director Jo Smalley says: "Itís been a brilliant year for Nuts online. Its community elements, killer content and peerless understanding of what young men want mean that the best just keeps getting better. We served up more than half a billion page impressions in 2008, taking our level of engagement to unprecedented levels. The Hitwise award Ė based on popularity with our British audience Ė is a real testament to the great team behind Nuts and the breadth of content they produce across all platforms.Ē

Nuts has seen incredible growth over 2008. Following the launch of a new look for the site in October Ė with a range of new content options including Ten Second Reviews, Spambank and an enhanced Football section with daily news Ė traffic continues to break records.

Year-on-year Omniture analysis for 2008 shows the average number of monthly unique users visiting the site was 77% up on 2007. Meanwhile page impressions for have more than doubled, from 221 million in 2007 to 571 million in 2008.* editor Keith Walker says: ďThe new franchises we introduced in last yearís redesign show our audienceís appetite for comedy, sport, video, gadgets and games. With our existing content and the new developments weíve got in the pipeline for 2009, weíll see even more of Britainís men finding the best in menís entertainment on

* Omniture Analytics Ė Omniture is a leading provider of online business optimization software

2008 Hitwise Lifestyle Ė Menís Sites

Rank Domain

About is the UKís leading website in the menís lifestyle and entertainment category. Updated daily with exclusive images and video, the site delivers the very best in girls, sport, news, games, humour, gadgets and gear.

About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.


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