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How A £20 Ad Can Put £ 10,000 In Your Pocket


In these times of deepening recession, homeowners are suffering. Currently, a high percentage of homeowners owe more on their mortgage than their property is actually worth. This is called negative equity.

To make it worse, the amount of people losing their jobs is hitting record highs. For many, the only option is to try to sell their houses.

The fact that their homes are considered to be worth less than their current mortgage value, creates a hard to win situation. The only solution is to make sure that their home is presented in the best light.

Dr. Charles Baldwin, from Irishcopywriters, says “ The fact that someone’s home is their castle, so to speak, lends itself to perfect advertising. The homeowner needs to write an ad that highlights how their “castle” is different from the neighbours. This makes it worth more money. If someone is looking for a home, and it has extra features that the homeowner can demonstrate, like a new, larger kitchen, a hot tub, etc., then they would probably be willing to pay more for it. “

Writing an advertisement is not a hard thing to do, according to Dr. Baldwin. However, writing a good advertisement can be challenging. “ The homeowner should carefully craft the ad by having a catchy headline to get the prospects attention and then present the best points of their home to prospective buyers,” says Charles. “If possible, you might offer an incentive, to get them to buy your home, like a free, weekend trip or something similar.”

If all else fails, it might be worthwhile to hire a professional to market your home for you. For further information, contact Dr. Charles Baldwin at or +44(0)1923 224463


 direct response copy
 Real Estate Advertising
 property advertising
 Real Estate copywriting

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