LG Chooses Cypress’s TrueTouch™ Touchscreen Solution To Deliver Stylish Interface for KS360 Mobile Handset

Programmable PSoC®-Based Touchscreen Solution
Enables Design Flexibility and Ease-of-Use

SAN JOSE, Calif. - Cypress Semiconductor Corp. (NYSE: CY) today announced that LG Electronics has selected Cypress’s TrueTouch™ touchscreen solution to implement the elegant, easy-to-use capacitive touchscreen interface in its new KS360 mobile handset. With the flexible and programmable TrueTouch solution, based on the PSoC® programmable system-on-chip architecture, LG designers had a wide variety of touchscreen and LCD materials and vendors to choose from to create the design. The projected capacitive touchscreen provides a next-generation user interface for optimal management of applications.

The KS360 phone has a sliding QWERTY keypad and specialized messaging application features that enable users to send SMS, IM, email and access social networking sites, all from one device. To make messaging easier, the screen automatically rotates 90 degrees using accelerometer technology once the full length keypad has been opened. The KS360 also comes with a 2MP camera and MicroSD card slot.

Cypress’s TrueTouch™ touchscreen solution enables OEMs to utilize a full portfolio of Cypress-developed single-touch and multi-touch gestures, such as tapping an application to open, panning through photo albums, scrolling down an e-mail, and rotating and pinching pictures. Cypress also provides multi-touch capability for up to 10 fingers for more complex applications including virtual keyboard and gaming. This capability provides touchscreen designers with the most freedom to create new and creative interfaces for mobile handsets, portable media players, GPS systems and other products. Additional information about the TrueTouch solution is available at www.cypress.com/go/pr/TrueTouch.

“The compact size and sliding capability of the KS360 required a flexible touchscreen solution,” said Ji Hoon Jeong, Project Leader at LG.“ ”Cypress’s TrueTouch touchscreen solution allowed us to work with the touchscreen and LCD vendors of our choice to get the exact look and feel we wanted"

“We are pleased to work with a leader such as LG to bring the sleek, dynamic KS360 phone to market,” said Dhwani Vyas, vice president of PSoC CapSense™ and Touchscreen Business Unit at Cypress. “With increasing demand for a wide variety of touchscreens, we believe the flexibility of the Cypress TrueTouch solution is ideally positioned to enable the next generation of touchscreen products.”

About TrueTouch
Cypress’s TrueTouch touchscreen solution is based on projected capacitive touchscreen technology, offering numerous benefits over touchscreens based on resistive technology. These advantages include optical clarity, durability, reliability and cost-effective implementation of multi-touch features. The TrueTouch family, based on the PSoC® programmable system-on-chip architecture, is the industry’s broadest touchscreen offering, including single-touch, multi-touch gesture, and multi-touch all-point solutions. Because of the flexible and programmable PSoC-based TrueTouch architecture, customers can also choose to work with a wide variety of touchscreen vendors and/or LCD module vendors to create their designs. Other touchscreen solutions are not programmable and require designers to implement a fixed solution with limited materials choices. The TrueTouch solution also enables designers to integrate additional functions such as driving LEDs, backlight control and I/O expansion. These functions, in conjunction with flexible communication options (I2C and SPI), allow for unparalleled system integration for touchscreen systems. Additional information about the TrueTouch solution is available at www.cypress.com/go/pr/TrueTouch.

About LG Electronics, Inc.
LG Electronics, Inc" (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems.

LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lge.com.

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the PSoC® programmable system-on-chip, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity technologies ranging from its CyFi™ Low-Power RF solution, to West Bridge® and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, and industrial. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo and PSoC are registered trademarks and TrueTouch and CapSense are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.