EBV Elektronik Launches New Vertical Sales Segment to Promote RFID Technology

Poing/Munich -- EBV Elektronik, an Avnet (NYSE:AVT) company and the leading semiconductor specialist in EMEA, has announced the launch of a dedicated sales team to concentrate solely on radio frequency identification (RFID) customers and opportunities in EMEA. This team will help realise the potential of RFID applications, selecting the best components for a particular application and collaborating with the user in producing customised system solutions.

“We recommend the necessary RFID technology and provide product expertise. In addition, as a system supplier we also provide a comprehensive range of appropriate solutions to fulfil customers’ needs. Large companies benefit from this service, as do small-to-medium sized enterprises, especially since we can facilitate smaller companies’ entry into RFID technology. This ensures that the potential of RFID technology actually bears fruit and is successfully implemented for all those involved,” says Slobodan Puljarevic, CEO and president of EBV. “The important benefit of our new RFID sales team is the international presence of EBV across EMEA, making it possible to simplify and accelerate the flow of a company’s goods across national borders using RFID.”

The RFID boom is just beginning
The increase in the global flow of goods, the ever more stringent product traceability requirements and the need for efficient production processes all demand an information system that can reliably identify deliveries and individual products as well as specific data. RFID supports these needs, which is why the market for them is expanding. Research figures show that the RFID boom is just beginning: According to a study by IDTechEx, the global RFID market, which presently is $5.29 billion, is projected to grow more than five times that amount over the next 10 years.

The launch of this dedicated RFID sales team will not be the only EBV action in this market sector: the current issue of the knowledge magazine ’The Quintessence’ is dedicated to the subject of RFID technology and will soon be followed by further projects supporting RFID sales.

For more information on EBV as an RFID specialist, please visit www.ebv.com/rfid. The magazine ’The Quintessence of RFID Technology’can be ordered at www.ebv.com/tq

About EBV Elektronik
EBV Elektronik, an Avnet (NYSE:AVT) company, was founded in 1969 and is the leading specialist in European semiconductor distribution. EBV maintains its successful strategy of personal commitment to customers and excellent services. 250 Technical Sales Specialists provide a strong focus on a selected group of long-term manufacturing partners. 120 continuously trained Application Specialists offer extensive application know-how and design expertise. Warehouse operations, complete logistics solutions and value-added services such as programming, taping & reeling and laser marking are fulfilled by Avnet Logistics, EBV’s logistical backbone and Europe’s largest service centre. EBV operates from 60 offices in 28 countries throughout EMEA (Europe - Middle East - Africa). More information about EBV Elektronik under www.ebv.com