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Synovate appoints new Managing Director for Argentina


BUENOS AIRES — Leading global market research firm Synovate has announced that Daniel Finder has been appointed Managing Director for Synovate in Argentina.

Finder joined Synovate in July 2007 after spending nine years with Procter & Gamble in the UK, Argentina, Brazil and Switzerland working in both marketing and research roles. Initially responsible for new business development for Synovate Argentina, his role later expanded to include management of the client service teams.

“Daniel has made tremendous contributions to the growth of our local, regional and global business in Argentina,” said Ignacio Galceran, CEO for Synovate Iberia & Latin America. “Synovate is one of the largest custom research firms there, and I know that our great team and client partnerships will continue to prosper under Daniel’s leadership.”

Finder is a graduate of The London School of Economics and Johns Hopkins University. He is also fluent in English, Spanish and Portuguese.

Finder replaces Marcelo Basso who will remain with Synovate on a part-time basis supporting local commercial efforts.

Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.

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