SAS® Customer Intelligence solutions showcased at Mplanet 2009

SAS, an official sponsor of the American Marketing Association’s Mplanet 2009, will be showcasing SAS® Customer Intelligence solutions at the conference in Orlando, FL, on Jan. 26-28. SAS’ comprehensive suite of top-ranked solutions spans the entire customer-focused marketing process including campaign management, cross-sell/up-sell, customer experience analytics, customer retention, customer segmentation, e-mail marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing performance management, real-time decision management and Web analytics.

Mplanet attendees will also enjoy a fun and educational activity in SAS’ booth (#87 and 88) as SAS hosts handwriting analysis expert Ruth Holmes. While SAS provides insights hidden in customer data, Holmes’ analysis reveals personal insights hidden in handwriting.

SAS® Customer Intelligence solutions enable companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, DeutschlandCard, The Dow Chemical Co., First Citizens Bank, Grupo Santander, Hartford Life, Swisscom, US Bank, Vodafone Australia and Wolters Kluwer.