Deliver Your News to the World

SAS® Customer Intelligence solutions showcased at Mplanet 2009


SAS, an official sponsor of the American Marketing Association’s Mplanet 2009, will be showcasing SAS® Customer Intelligence solutions at the conference in Orlando, FL, on Jan. 26-28. SAS’ comprehensive suite of top-ranked solutions spans the entire customer-focused marketing process including campaign management, cross-sell/up-sell, customer experience analytics, customer retention, customer segmentation, e-mail marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing performance management, real-time decision management and Web analytics.

Mplanet attendees will also enjoy a fun and educational activity in SAS’ booth (#87 and 88) as SAS hosts handwriting analysis expert Ruth Holmes. While SAS provides insights hidden in customer data, Holmes’ analysis reveals personal insights hidden in handwriting.

SAS® Customer Intelligence solutions enable companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, DeutschlandCard, The Dow Chemical Co., First Citizens Bank, Grupo Santander, Hartford Life, Swisscom, US Bank, Vodafone Australia and Wolters Kluwer.


This news content was configured by WebWire editorial staff. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.