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Teradata Positioned in Leaders Quadrant in Analyst Firm’s Newest Data Warehouse Database Magic Quadrant


Detailed evaluation based on vendor ability to execute and completeness of vision

MIAMISBURG, Ohio — Teradata Corporation (NYSE: TDC), the world’s largest company solely focused on data warehousing and enterprise analytics, announced that Gartner, Inc. has positioned Teradata in the Leaders Quadrant in its 2008 “Magic Quadrant (MQ) for Data Warehouse Database Management Systems (DBMS)” authored by Donald Feinberg and Mark A. Beyer (December 23, 2008). The annual report analyzes the current data warehouse DBMS market entering 2009; its growth pace, its vendors and its offerings. The report is recognized as an authoritative document valuable in making database investment decisions.

Gartner opens the report by declaring that “The data warehouse is a mission-critical system, with data warehouses serving in an increasingly mixed workload capacity, including as a data source for online applications.” The featured graphical quadrant in the report positions Teradata in the Leaders Quadrant of the Magic Quadrant. Another recently published database and server analysis, Gartner Server Evaluation Model (SEM) Toolkit 5 for Q408, positions Teradata similarly and is highly relevant to this market.

“We are very pleased to continue our position in the Leaders Quadrant. Teradata’s market leadership in both vision and execution helps us to deliver the most powerful data warehousing solution to our customers. Companies that are doing well today are risk-aware yet pro-innovation, which is why so many continue to choose Teradata from among the pack of new and existing data warehouse vendors,” said Darryl McDonald, chief marketing officer of Teradata. “In tough economic times, smart companies seek experience — not experiments — and they are finding that our data warehouse platform family and consulting expertise provide significant cost savings while facilitating rapid growth.”

McDonald also said that the company’s active data warehousing approach meets the growing need to manage increasingly complex queries and mixed workloads with real-time agility, which he said is “high on CIO radar” at the world’s high-profile companies.

According to Gartner, the Leaders Quadrant “contains those vendors that demonstrate the greatest degree of support for data warehouses of all sizes, with large numbers of concurrent users and management of mixed data warehousing workloads. These vendors lead the market in data warehousing by consistently demonstrating customer satisfaction and strong support, as well as longevity in the data warehouse DBMS market, with strong hardware alliances. Because of this track record, leaders also represent the lowest risk for successful data warehouse implementations. Additionally, the maturity of this market demands that leaders maintain a strong vision regarding the key points emerging during the past year: mixed workload management for end-user service-level satisfaction and data volume management.”

McDonald said that companies evaluating data warehouse vendors have significant reason to choose Teradata: the company’s 30 years of experience in data warehousing design, its consulting and deployment, its strong customer base and steady growth, its data models and professional services, its software strength, the introduction of the Teradata Purpose-Built Platform Family of appliances and enterprise systems as well as its pricing approach.

Teradata continues to innovate and increase its lead over the competition with the introduction of the Teradata 13 database. It is the first database with breakthrough Teradata Virtual Storage capability making it economical to leverage a new class of data and enabling faster data loading into the data warehouse. Teradata 13 is packed with 75 new features for active data warehousing, providing an overall performance improvement up to 30 percent.

Gartner’s 2008 Data Warehouse DBMS Magic Quadrant is available online at:

About The Magic Quadrant
The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Teradata Corporation (NYSE: TDC) is the world’s largest company focused on raising intelligence through data warehousing, consulting services and enterprise analytics. Teradata is in more than 60 countries and on the web at

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.


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