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Redeem Plc continues expansion with launch of Redeem Turkey


Redeem Plc, the UK-headquartered mobile phone recycling specialist, has announced a further expansion drive with the planned opening of operations in Turkey to be announced in the near future.

Redeem Turkey, to be based in Istanbul, will introduce mobile phone recovery and recycling to Turkey for the first time. Targeting mobile network operators, manufacturers, businesses and consumers, the business will provide a new service to Turkish recycling and recovery markets.

The business will be run through a licensed agreement, showing a strong display of confidence and investment in the Redeem offering.

Redeem has already undertaken successful campaigns in Ireland and Italy working with the country’s largest operators. In Italy Redeem already manages successful campaigns with TIM (Telecom Italia Mobile) and Motorola and also in Ireland with O2, to offer customers a trade in and discount opportunity for new mobile handsets.

Redeem is also currently looking at ongoing opportunities within the UK market and has further plans for expansion beyond Europe.

Jamie Rae, Chief Executive of Redeem commented: “We are delighted to be announcing the start operations for Redeem Turkey. With the success of our business in Italy and Ireland in 2008, we are very pleased to be able to push forward and demonstrate real growth into other markets. We recognise that there are a number of less mature markets than the UK for recycling and recovery solutions and we plan to take this on board to expand our business. We are currently scoping out further opportunities in and beyond Europe"

Redeem is an international market leader in the recovery, reuse and recycling of empty printer cartridges and used mobile phones. With operations in the UK and Europe, the company trades on a global level and is regarded as a true innovator in its field.


Notes to editors:

• Once Redeem receives old phones they are graded and sold on for second hand use, very often in developing countries where landline infrastructure is poor and they become an essential means of communication for both business and personal use. Phones unable to be resold are recycled down to their component parts, which include precious metals such as gold and silver. Printer cartridges are refilled for reuse and returned to the consumer stream as a more environmentally friendly option.


 Mobile phone recycling
 Business expansion

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