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Ohio Internet Marketing Agency Offers 7 Tips for Doing Business in a Down Economy


Columbus, OH search engine marketing agency offers tips for how businesses can generate leads, sales and new business opportunities through the application of internet marketing resources. Search engine marketing campaigns and pay per click programs can help budget crunched businesses generate new opportunities.

Columbus, OH December 15, 2008 – Central Ohio Internet Marketing experts, Webbed Marketing (, have recently released several tips aimed at helping businesses apply online marketing strategies to generate new business opportunities: even in a down economy. These seven Internet Marketing Tips ( offer simple solutions to businesses who are looking for innovative an inexpensive ways to remain competitive while cutting back on costs. Webbed Marketing worked with another Ohio marketing agency, Minds On, to prepare these tips.

One tip is for businesses the use of pay per click (PPC) to capture qualified visitors. Every day, potential buyers are looking for products on Google, Yahoo!, MSN and other search engines. Using sponsored ads, businesses can place their ads in front of a qualified audience at the time they are motivated to buy. Business owners who have tried pay per click (also called SEM, Search Engine Marketing and Paid Search) in the past and did not find desirable results should consider hiring a firm that specializes in Search Engine Marketing Services. A profitable PPC program requires testing multiple ads, varying bidding strategies, using multiple search engines and targeting by day, time and geography. PPC is an analytical game and requires constant testing, monitoring, measurement and optimization.

Bill Balderaz, president and founder of Webbed Marketing, noted: “Paid search is proving so successful for advertisers that an October 2008 Jupiter survey revealed that 83% of search advertisers plan on maintaining or increasing their paid search budgets in the next 12 months.”

Another tip is for businesses to make the most of their websites. Buyers are looking online for products and services and businesses should try to reach them where they are looking. Websites should be considered with a critical and objective eye. Business owners should ask themselves: am I giving my visitors the information they need to become educated about my products? Am I helping them make buying decisions? Is my messaging tailored? Finally, does my website make it easy for them to contact my company or make a purchase? “Contact Us” link should be prominent throughout the site and contact forms should include only the basics—name, number and email are plenty.

If the website is a commerce site, are there rich product descriptions? Does the checkout process involve the fewest number of clicks possible? Are shipping options and return policies clearly explained? Consider using “splash pages” on the website. These pages are designed exclusively to drive conversions. Potential customers will find these pages through Pay Per Click. Why is this important? A recent U.S. Department of Commerce study found that retail spending is only increasing by 1.5% this year – online spending is increasing by 12%.

These are just a few of the internet lead generating tips provided by Webbed Marketing and Minds On. Please visit to view all of the tips and internet resources.

About Webbed Marketing

Webbed Marketing is a team of experts in the internet marketing field. Their goal is to grow businesses through the application of internet resources. The firm specializes in search engine optimization and search engine marketing, as well as social media marketing services, such as online word of mouth marketing and measurement. Visit or call (614) 291-8456 to contact someone today about implementing any of these internet marketing strategies for your business.



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