SAMSUNG Home Appliances Finds Solution For Uneven Baking Syndrome

Partners with Allrecipes.com for Holiday Cookie Photo Contest

RIDGEFIELD PARK, N.J. – Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today announced the solution for uneven baking syndrome, commonly referred to as UES. Often reaching its height during the holiday season, UES occurs when baking is at its peak. Common symptoms of UES include a tray of cookies that comes out half burnt or half underdone, mixed with anxiety, depression, and fear of showing cookies to others.

Samsung’s solution to UES is the FTQ386LWUX electric range. Equipped with a three fan convention system, the Samsung range is ideal for even baking of the perfect batch of holiday cookies. Samsung has partnered with Allrecipes.com, the world’s #1 food site, for a holiday cookie contest. Starting today, consumers can log onto www.allrecipes.com to submit pictures of their best holiday cookies.

Contest Details:
# How to enter: Submit photos of cookies online at www.allrecipes.com now through December 31, 2008.
# Contest categories: Four categories include cut-outs, drop cookies, cookie bars and spritz.
# Finals: The best looking photos from each four category will be notified on January 9, 2009 and advance to the final category
# Winner announcement: A winner will be selected by online voters from the four finalists on January 23, 2009 and receive a Samsung FTQ386LWUX Electric Range. The range also includes innovative features such as SteamQuick™, which cleans the oven in just 20 minutes and an extra large 5.9 cu. ft. of oven space. The three runner-up contestants will receive a Samsung DVD camcorder

“We are excited to partner with Allrecipes.com to offer the community of cooking and baking enthusiasts a fun way of displaying their talent and passion through this cookie contest,” said Eugene Seagriff, Senior Marketing Manager for Samsung Cooking Appliances. “We’re confident that the skilled baker who wins the Samsung range will appreciate its beautiful design and exceptional performance.”

The contest is open online at http://allrecipes.promo.eprize.com/cookiecontest through the end of December. Winners will be announced on January 23, 2009.


About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

About Allrecipes.com
Allrecipes, the world’s largest food site, receives more than 210 million annual visits from home cooks who come to the site to find and share food ideas through user shared recipes, reviews, photos, personal profiles, and meal ideas. For more than 11 years, the Seattle–based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions, practical cooking tips and food advice. In addition to the US based site, Allrecipes also offers localized versions for the United Kingdom, Australia/New Zealand, France and Germany. Allrecipes is part of Food & Entertaining at The Reader’s Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.