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Specialty Sales & Marketing Standardizes on Siebel CRM OnDemand to Boost Sales Productivity


Leading Automotive Aftermarket Sales and Marketing Agency Selects Siebel CRM OnDemand to Manage Complex Sales Relationships

SAN MATEO, Calif. - January 23, 2006 - Siebel Systems, Inc. (NASDAQ: SEBL), a leading provider of customer-facing solutions, today announced that Specialty Sales & Marketing (SS&M), Canada’s leading sales and marketing agency for the automotive, heavy duty and industrial aftermarket, selected Siebel CRM OnDemand to manage the complex supplier-distributor relationships at the core of its business.

SS&M provides contract sales and marketing services to aftermarket parts suppliers, linking them with warehouse distributors, jobbers, and end-user service providers such as automotive repair facilities. By helping its customers successfully navigate these intricate relationships, SS&M has built an enviable track record of success. Key to that success was a custom CRM system that allowed SS&M to track sales across its supply-chain and calculate sales team bonuses. However, to make the system useful, an outside consultant spent days manually compiling sales data from dozens of Excel spreadsheets into a home-grown database, resulting in inconsistent sales data. Additionally, sales professionals spent many hours navigating the cumbersome system to produce results.

“As much as our CRM system helped to differentiate us in the markets we serve, getting the results was just too painful,” said Bruce Hipkiss, vice president of sales at SS&M. “We need a solution that automatically imports supplier sales data to provide a single view of distributor-supplier sales data - without having to worry about integration or third-party tools. We’re in the business of helping our customers sell parts—not managing information technology—and we need a CRM solution that is a value-add not only to our business but also to our customers’ businesses.”

Hipkiss and his team began to search for a hosted CRM solution that would enable SS&M to track its complex distributor-supplier sales efforts while minimizing the time the team spent in configuring, implementing, and maintaining this solution. After a thorough review, the decision came down to Siebel CRM OnDemand and another hosted solution.

“Siebel really took the time to understand our business and what we were looking for,” Hipkiss continued. “The Siebel team showed us how we could easily configure Siebel CRM OnDemand to provide a single solution for importing data, real-time distributor-supplier pipeline management and comprehensive reports out-of-the-box. On the other hand, the other solutions couldn’t represent these complex relationships and required a third-party accounting package to produce the reports we needed. After having been down that path, Siebel CRM OnDemand was the obvious choice.”
About Siebel CRM OnDemand

Siebel CRM OnDemand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM OnDemand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM OnDemand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM OnDemand is now available for purchase. For more information, visit

About Siebel Systems

Siebel Systems is a leading provider of software solutions and services that drive value and loyalty in client-customer relationships, providing best-in-class capabilities in on-premise and hosted customer relationship management (CRM), business analytics, and customer data integration. Siebel’s new Customer Adaptive Solutions enable organizations to model their customer-centric business processes in order to drive the most effective customer interactions, gain increased insight over time, and continually realign those processes for systemic and consistent improvement. With more than $2 billion in R&D investments, 11-plus years of customer software experience, an extensive global ecosystem of alliance partners, and more than 4,000 customers and 3.7 million live users, Siebel is the proven choice in helping organizations of all types and sizes achieve customer-driven business results. For more information, visit

Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems’ products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems’ Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at Siebel Systems assumes no obligation to update the information in this press release.

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