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Fierce Recession Fuels Small Business Guerrilla Tactics


La Jolla, California, USA (November 17, 2008) - As evidence mounts about the severity of the global recession, businesses both small and large are having to adapt to this new reality with alternative strategies and tactics. According to Stuart Burkow, co-author of Guerrilla Profits and President, Guerrilla Profits International, “Gone are the days when you can take business for granted... and expect that customers or clients you’ve come to rely on will continue to be there for you.”

Mr. Burkow continues, “Now more than ever, it’s time to sharpen your skills... in sales, marketing, negotiation, and profits. To survive, you must literally sell your way out of any slump... and replace or recapture business that’s slipping away.” He insists that a good place to start sharpening those skills is by learning and then using the strategies and tactics discussed in his new book, Guerrilla Profits (co-authored with Jay Conrad Levinson, the famed “father” of Guerrilla Marketing).

“Your very business existence depends on a steady stream of profits to pay your bills... your salary... your employees... your vendors and suppliers... and to secure your financial future. Now, more than ever, guerrilla business tactics are needed - and they can be even more effective and powerful during a recession,” Mr. Burkow explains.

To help business people get ahead in tough times, Guerrilla Profits International has released a new report: Free to the public, “The Small Business Recession Survival Guide” - is available at:


 Small Business
 Guerilla Marketing
 Guerrilla Marketing

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